Individual Assignment 2
Boost Juice utilize various differentiation variables when differentiating its products from its competitors like, Top juice, Berri, Starbucks and various others. Differentiation is distinguishing a product or service from ones competitors and Boost juice achieves differentiation through product, service, personnel, channel and image. Boost Juice faces potential macroeconomic forces that could impact Boost Juices’ from successfully moving forward. These macroeconomic forces include demographic, economic, natural, technological, political and cultural. Companies that market experiences realise that customers are really buying much more than just products and services (Kotler, Adam, Denize & Armstrong 2009). Boost Juice claims that it’s not all about its drinks and products but also the experience, (A bit about Boost juice bars 2011) states the brand is based on the entire Boost Experience which takes place every time a customer enters a store. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name, in a bright and colourful store environment with fun music to match. With this said, boost Juice does deliver these unique, new, fun ideas and the quality and experience is the same no matter what shop you are in. Boost juice cups really satisfy all the product variables design, style, performance, durability, reliability and conformance. The design on the cup is bright and has the logo on the outside whereas Boost Juices’ competitors sell their product in clear plastic cups or dull looking cups. Boost Juice also provides kids cups which have cartoon characters on the outside with bright, vibrant colours. The cups Boost provides are made out of polystyrene foam which allows the juice or smoothie to retain its temperature which most of Boost Juices’ competitors do not provide. This differentiates the cups from competitors...
References: A bit about Boost juice bars 2011, viewed 27 November 2013, http://www.boostjuice.com.au/wp-content/uploads/2011/09/A-Bit-about-Boost-2011.pdf
Boost 2012, viewed 27 November 2013, http://www.studymode.com/essays/Boost-982022.html
Boost Juice Bars 2011, viewed 27 November 2013, http://www.boostjuice.com.au/wp-content/uploads/2011/09/International-Boost-and-Industry-Overview-Sept-2011.pdf
Boost Study Kit 2011, viewed 27 November 2013, http://www.boostjuicebars.co.uk/wp-content/uploads/2011/08/Boost_Study_Kit.pdf
Kotler, P, Adam, S, Denize, S, & Armstrong, G 2009, Principles of marketing, 4th edn, Pearson Education Australia, Frenchs Forest, NSW.
Product Differentiation & Positioning 2009, viewed 27 November 2013, http://www.scribd.com/doc/23178447/PRODUCT-DIFFERENTIATION-Positioning
Why pick Boost n.d., viewed 27 November 2013, http://www.boostjuice.com.au/why-pick-boost
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