Bookstore Sample Business Plan

Topics: Asset, Balance sheet, Generally Accepted Accounting Principles Pages: 17 (4665 words) Published: August 7, 2013
Project in TLE IV BOOKKEEPING

BUSINESS PLAN

“TWICE SOLD TALES BOOKSTORE”

by:
IRENE F. RETITA
407

to:
SIR MANNY LACHICA
Bookkeeping Adviser

Table of Contents
Section 1 - Executive Summary 2 * Introduction 2 * Company 2 * Products/Services 2 * Market 2 * Financial Considerations 3

1.1 Objectives 3
1.2 Keys to Success 3
1.3 Mission 3
Section 2 – Company Summary 4 2.1 Company Ownership 4
2.2 Start-up Summary 4
* Start-up (Graph) 4
* Start-up Requirements (Table) 5
* Start-up Funding (Table) 6
Section 3 - Products 7
Section 4 – Market Analysis Summary 7
4.1 Market Segmentation 8
* Market Analysis (Pie Graph) 9
* Market Analysis (Table) 9
Section 5 – Strategy and Implementation Summary 10
5.1 Competitive Edge 10
5.2 Marketing Strategy 10
5.3 Sales Strategy 10
* Sales Monthly (Graph) 11
* Sales by Year (Graph) 11
* Sales Forecast (Table) 12
Section 6 – Management Summary 12
* Personnel Plan (Table) 12
Section 7 – Financial Plan 13
7.1 Important Assumptions 13
* General Assumptions (Table) 13
7.2 Break-even Analysis 13
* Break-even Analysis (Graph) 13
* Break-even Analysis (Table) 14
7.3 Projected Profit and Loss 14
* Profit Monthly (Graph) 14
* Profit Yearly (Graph) 14
* Gross Margin Monthly (Graph) 15
* Gross Margin Yearly (Graph) 15
* Pro Forma Profit and Loss (Table) 16
7.4 Projected Cash Flow 16
* Cash Flow (Graph) 16
* Pro Forma Cash Flow (Table) 17
7.5 Projected Balance Sheet 18
* Pro Forma Balance Sheet (Table) 18 Section 8 – Conclusion 19
Executive Summary
Introduction
Twice Sold Tales is a start-up used bookstore in the Villamonte, Bacolod City area. It is the goal of the company management to acquire local market share in the used bookstore industry through low price, a dominant selection of products, a competitive variety of services including a buyback/trade program and hard to find book search, plus a relaxing, friendly environment that encourages browsing and reading.

Company
Twice Sold Tales will be a limited liability corporation registered in the city of Bacolod. The company will be owned by Ms. Irene F. Retita, a former head librarian of the Bacolod City Public Library. Ms. Retita is establishing this firm as a growth-oriented endeavor in order to supplement her retirement, continue meeting people with similar interests, and to leave a viable business to her children. Twice Sold Tales will be establishing its...
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