There are two ways that you can enter the second floor. If you enter the bookstore from first floor and then you can go upstairs through stairways. There is also a separate entry from second floor. Compared to the first floor, which sells some goods that have little relationship with study and life inside the school and the purpose of which is to provide convenience for people outside the school to purchase some souvenirs, the second floor of bookstore’s most target consumers are students of Lehigh University. There are two ways that you can enter the second floor. If you enter the bookstore from first floor and then you can go upstairs through stairways. There is also a separate entry near to the FM library at the second floor. To provide convenience for students, the second floor sells textbooks, which is the most important function of bookstore, school supplies, which are the necessities for students to study, and all kinds of daily necessities, which can provide convenience for students’ lives. The layout of the second floor is divided into two parts.
At the outside part, which is near to the separate entry of second floor, you can buy school supplies and daily necessities, such as desk lamp, lamp bulb and bath or kitchen accessories. Once upon consumers entering the second floor from the separate entry, the first thing they can see is three small shelves placed with notebooks with Lehigh print. These goods usually have high sales volume because every student needs notebooks and as students of Lehigh University, they prefer items with Lehigh logo. Gift cards are placed at the left perimeter of the outside area, which is also a place can be easily seen when you enter the store. Compared to daily necessities, gift cards have a higher turnover so it’s convenient for customers to place them near the entry. Some big daily necessities, such as trash and clothing container, and dorm essentials, such as pillow and hanger, are placed at the rear and not...
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