Topics: Coca-Cola, The Coca-Cola Company, Caffeine Pages: 4 (1267 words) Published: August 5, 2014
Managing Business: Assignment 1
Question 1
The Coca-Cola Company is the world’s largest beverage company with almost 500 brands ranging from the actual Coca-Cola® to products such as Sprite®, Fanta®, POWERADE®, Minute Maid®, and many, many more. The product was originally born in Atlanta, Georgia, in 1886. Today, the Coca-Cola Company has been in business for 125 years, employs 139,600 people, and sells 1.6 billion beverages each day in more than 200 countries. Coca‑Cola has been a catalyst for social interaction and inspired innovation. The Company's soft drink operations are managed in 6 Groups: North America, Latin America, Africa, Greater Europe, Middle/Far East and The Minute Maid Company (the world's leading marketer of fruit juices and fruit drinks). I have selected category B which consist of Classical and Quantitative viewpoints. The theories I have selected are General administrative theory and Operations management. Firstly, Planning is concerning itself with look forward into the future and determining the vision, mission and objective of the project or program. In the Coca-Cola organization, most of the goals setting and planning activities are handled by the top management. The top manager had set three objectives for the Coca-Cola’s organization. The objectives of Coca-Cola can be classified as the strategic goals, tactical goals and operational goals. The strategic goals are considered when company is thinking of the long-term objectives. The top managers have to make sure that they are in line with the changing environment that they have to review in the annual meeting every year. This goal is to make sure that Coca-Cola Company can continue to provide quality products to the valuable customers, to project an outstanding corporation and try to satisfy the customer through extra ordinary service and an excellent service along with the complete tactical and operational support. The managers also need to select and train professional people for...
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