Boeing Startegic Analysis

Powerful Essays
Dynamics of Strategy
Evaluation of external business environment of Boeing
A critical assessment of the strategic resource capability (strategic fit)
Provide detailed recommendations after assessment of the feasibility, acceptability and suitability of Boeing
A detailed implementation plan
NOTE: SEE APPENDICES FOR DETAILED ANALYSIS

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TABLE OF CONTENTS

1. INTRODUCTION------------------------------------------------------------------------------------- 03
2. VISION, MISSION, GOALS, AND OBJECTIVES ----------------------------------------------- 03
3. STRATEGIC ANALYSIS ----------------------------------------------------------------------------- 04
3.1 INTERNAL ANALYSIS -------------------------------------------------------------------- 04
3.1.1 RESOURCE-BASED VIEW ---------------------------------------------------- 04
3.1.2 VALUE CHAIN ANALYSIS ----------------------------------------------------- 06
3.1.3 FINANCIAL ANALYSIS --------------------------------------------------------- 07
3.2 EXTERNAL ANALYSIS -------------------------------------------------------------------- 08
3.2.1 PEST ANALYSIS ---------------------------------------------------------------- 08
3.2.2 PORTER’S FIVE FORCES ------------------------------------------------------ 09
3.3 SUMMARY --------------------------------------------------------------------------------- 10
3.3.1 SWOT ANALYSIS --------------------------------------------------------------- 10
3.3.2 KEY STRATEGIC ISSUES ------------------------------------------------------ 12
4. FUTURE STRATEGIC DIRECTION ---------------------------------------------------------------- 13
4.1 STRATEGY FORMULATION ------------------------------------------------------------ 13
4.2 CRITICAL REVIEW OF



References: Armstrong, M., (2012). Handbook of Management and Leadership: Developing Effective People Skills for Better Leadership and Management, 3rd edition, Kogan Page Publishers Boeing, (1995) Boeing, (1997). Compensation committee report on executive compensation, Boeing annual report 1997, [online]. Available from: http://www.boeing.com/companyoffices/financial/finreports/annual/98proxy1/part11.htm [Accessed: 20 April 2012] Boeing, (1998) Boeing, (2001). The Boeing company 2001 annual report, [online]. Available from: http://www.boeing.com/companyoffices/financial/finreports/annual/01annualreport/BOEING2001AR_all.pdf [Accessed: 20 April 2012] Boeing, (2005) Boeing, (2009). The Boeing Company annual report 2009. [online]. Available from: http://www.boeing.com/companyoffices/financial/finreports/annual/2010/annual_report.pdf [Accessed: 22 April 2012] Boeing, (2012) Boeing media, (2012). Realignment of leaders brings enhanced functional excellence, Boeing media, [online]. Available from: http://boeing.mediaroom.com/index.php?s=43&item=1047 [Accessed: 20 April 2012] Boeing resources, (2012) Cherian, J., (2009). The politics of aircraft sales, Frontline, 19(21), pp. 4 Cohan, P., (2011) Coyle, J. J., Langley, J., Gibson, B., Novack, A. and Bardi, E. J., (2008). Supply Chain Management: A logistics perspective, 8th edition, Cengage Learning Datamonitor, (2009) Datamonitor, (2011). The Boeing Company: company profile. London: Datamonitor Dillow, C., (2010) Drew, C. and Clark, N., (2010). Engine problem delays delivery of Boeing’s Dreamliner, New York Times, 27 August 2010, New York General Agreement on Tariff and Trade (GATT), (1994) Greeff, G. and Ghoshal, R., (2004). Practical E-manufacturing and supply chain management, Elsevier Hill, C.W.L., Jones, G.R Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., (2009). Strategic Management: Competitiveness and Globalization : Cases, 8th edition, Cengage Learning Hitt, M Hoskin, B.C. and Baker, A. A., (1984). Composite Materials for Aircraft Structures, New York: American Institute of Aeronautics and Astronautics, Inc Ireland, R Johnson, G., Scholes, K. and Whittington, R. (2008). Exploring Corporate Strategy, 8th edition, Prentice Hall Lamba, N Mayer, S., (2008). Airbus versus Boeing- Strategic Management Report, GRIN Verlag Mintzberg, H., Ahlstrand, B Mintzberg. H., Quinn, J. B., and Ghoshal, S. (1999). The strategy process, Pearson Education Mintzberg, H., Ahlstrand, B MyBoeingFleet, (2012). Commercial Aviation services – customer support, [online]. Available from: http://www.boeing.com/commercial/aviationservices/myboeingfleet/ [Accessed: 22 April 2012] Nuic, A., Poinsot, C Orient Aviation, (2005). A380 to swing through Asia-Pacific on long-haul flight trials, Orient Aviation Magazine, 13(2), p. 8 Peterson, K., (2011) Piazza, K. D., (2005). Boeing vs. Airbus - The biggest WTO dispute ever, Airport Journals, [online]. Available from: http://www.airportjournals.com/Display.cfm?varID=0507010 [Accessed 23 April 2012] Piriankov, N., (2010) Ray, S., (2012). Boeing boosts supplier checks as rising jet output adds risk, Bloomberg, 08 February 2012 Reppert-Bismarck, J Sallis, E., (2002). Total quality management in education, 3rd edition, Routledge Sanders, P., (2010) Schleh, D., (1999). Boeing and British Airways launch Global Airline Inventory Network, Boeing media, 22 September 1999 Stock Analysis on Net, (2012) The Economist, (2011). Blame suppliers for delays in delivery of Boeing 's 'Nightmareliner ', The Economist, 08 September 2011 Thompson, A Thomson, and Martin, F., (2010). Strategic management, 6th edition, Cengage Learning US Department of State, (2011) Wang, K., (2011). People, Process, and Technology management framework, Createspace Waugh, R., (2011) Weeton, J. W., Peters, D. M. and Thomas, K. L., (1987). Engineers ' Guide to Composite Materials, Metals Park, Ohio: American Society for Metals Xinhua, (2011) Zakian, V., (2005). Control systems design: A new framework, Springer APPENDIX A Global Airline Inventory Network Source: Johnson et al (2008)

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