Preview

Boeing Company Analysis

Powerful Essays
Open Document
Open Document
15956 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Boeing Company Analysis
Boeing

[pic]

Presented by:
Urvishkumar Patel
Amitkumar Patel
Bhavikkumar Patel
Manojkumar Patel
Vishal Patel
Jonathan Mayes
MG - 640 Management Policy
Dr. Santanu Borah
July 27, 2008
TABLE OF CONTENTS

INTRODUCTION 5

Company Overview 5 Boeing Commercial Airplanes 5 Boeing Integrated Defense Systems 6 Boeing Capital Corporation 6 Background 7 Sales/Operations 9 Constituent Contributions to Corporate Portfolio and Revenue 12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years 14 Current Strategies (Corporate, Business, & Functional) 15 Core Competencies 18 The VRINE Model 19

COMPETITION 20

Core Competition 20 Competitive profiles 23 Comparing Core Competencies 25 Threats to Boeing’s Competitive Position 27 Main Competitors 28 Competitive Profile 30

FINANCIAL ANALYSIS 32

Introduction 32 Role of Financial Analysis 33 Liquidity/Solvency Ratios 34 Profit Ratios 35 Leverage Ratios 37 Turnover Ratios 39 Conclusion 41

SWOT ANALYSIS 42

Introduction 42 Strengths 43 Weaknesses 45 Conclusion 47 Opportunities 48 Threats 50 Conclusion 52 SWOT Matrix 53

BUSINESS DEFINITION 55

Evolution of Industry Ten Years From Now 55 Business Outlook Ten Years From Now 56

OBJECTIVES 61

ALTERNATIVES 62

Measurable Growth 62 community Change 64 Innovative Business Concept 67

RECOMENDATIONS 70

Assumptions/Logic Behind Alternatives 70 Achieve Objectives 70

IMPLEMENTATION 72

Setting Unreasonable Expectations 72 Elastic Business Definition 72 A Cause, Not a Business 73 New Voices 73 Open Market for Capital and Talent 74 Low Risk Experimentation 75 Cellular Division 75

REFERENCES 77

INTRODUCTION

Company Overview

The Boeing Company is one of the world’s leading aerospace companies and is one of the largest manufacturers of



References: "Boeing Company." Encyclopædia Britannica. 2008. Encyclopædia Britannica Online. 24 Jul. 2008 . “Boeing Timeline.” Seattle Times. (07 March 2005): Retrieved 24 July 08 from the World Wide Web: http://seattletimes.nwsource.com/html/boeingaerospace /2002199799_webtimeline07.html Howell, Julie, Jackie Mayes, and Craig Verlinden “Phantom Works.” Boeing. (26 July 2008): Retrieved 26 July 08 from the World Wide Web: http://www.boeing.com/phantom/pw_about.html Brigham, Eugene F Hill, Charles W.L., and Gareth R. Jones. Strategic Management: An Integrated Approach, 6th Edition. New York: Houghton Mifflin Company, 2004. The Boeing Company marketing policy, (http://www.123helpme.com/view.asp?id=88896) Wikipedia – Definition for SWOT analysis, (http://en.wikipedia.org/wiki/SWOT_analysis) “Airbus Eyes Production of 400 Jets in 2005.” Reuters. 2004. Internet on-line. Available from Air Wise News . [8 September 2004]. “Aircraft Families – Introduction A380 Family.” Airbus. 2004. Internet on-line. Available from Airbus-Aircraft Families-Introduction A380 Family . [2004]. “Boeing 7E7 Dreamliner Will Provide New Solutions for Airlines, Passengers.” Boeing. 2004. Internet on-line. Available from Boeing, Boeing 7E7 Dreamliner Will Provide New Solutions for Airlines, Passengers . [no date]. “Bombardier Aerospace highlights market leadership, innovative aircraft at Dubai air show.” Bombardier Press Release. 2004. Internet on-line. Available from Bombardier < http://www.bombardier.com/>. [4 December 2003]. Dempsey, Paul Stephen, and Laurence E. Gesell. Air Transportation: Foundations for the 21st Century. Chandler: Coast Aire Publications, 1997. “History – Chronology.” Boeing. 2004. Internet on-line. Available from Boeing:History – Chronology . [no date]. Irwin, Douglas A., and Nina Pavcnik. “Airbus versus Boeing revisited: international competition in the aircraft market.” Journal of International Economics 64 (2004): 223-245. “Airbus-Boeing market share: More than just marketing”, Commercial Aviation report, 1 August, 2005, (http://www.leeham.net/filelib/ExcessBaggage.pdf) “Boeing, Lockheed in an aerospace dogfight” MSNBC, (http://www.msnbc.msn.com/id/3939579/) “Boeing, Lockheed Martin to Form Launch Services Joint Venture”, Bethesda MD (SPX), May 03, 2005 SPACE WAR, (http://www.spacewar.com/news/launchers-05zm.html) “Culture”, Boeing, (http://www.boeing.com/employment/culture/index.html) “Northrop Grumman, October 31, 2006” (http://www.ftc.gov/os/comments/lockheed-boeing-ula/061031northropgrumman.pdf) “Northrop Grumman”, WIKIPEDIA, The free Encyclopedia, (http://en.wikipedia.org/wiki/Northrop_Grumman)

You May Also Find These Documents Helpful

  • Good Essays

    Boeing Swot Analysis

    • 518 Words
    • 3 Pages

    The Boeing Company, founded in 1916 by William E. Boeing, is a successful manufacturer of military and civil aircraft, based in Seattle, Washington State. They have manufactured many aircraft over the last 99 years, some of which have become extremely popular, including the Model 314, the 307, the 737, and the 747. In this report, I will attempt to give a brief overview of the history of the Boeing Company over the last century.…

    • 518 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    boeing guideline

    • 305 Words
    • 2 Pages

    competition from Airbus and losing its advantage. Boeing executives wish to come up with a…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Boeing Financial Analysis

    • 9354 Words
    • 38 Pages

    The Boeing Corporation, originally Pacific Aero Products Company, was established in 1916 in the Washington Puget Sound region. The company was originally incorporated to build aircraft, air mail delivery, and pilot training, but was broken up by the government in 1934 creating United Airlines and Boeing Aircraft Company. During the first 97 years the company expanded through strategic mergers and acquisitions of storied aerospace pioneering companies into the $81.7 billion dollar company it is today. Many of the companies are household names with the older generations: North American Aviation, McDonnell Douglas, Rockwell International, Hughes Space & Communications, and Jeppesen. Through these expansions, Boeing has become the world’s largest and most diversified player in the aerospace and defense industry. Ranked in the top of U.S. exporters, Boeing supports airlines as well as the U.S. and allied government customers in 150 countries. The company is divided into two major business units supported by nine corporate functions. The two business units are Commercial Airplanes (60%) and Defense, Space & Security.…

    • 9354 Words
    • 38 Pages
    Powerful Essays
  • Better Essays

    Beck, K., Downey, T., & Kim, J., Proctor, P. (2002, June). How Boeing is Changing the Way it Works Around the World. Boeing Frontier, 1(2).…

    • 1864 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    During the 1996-2000 period, Europe-based Airbus boosted its global market share in the over-100-seat airplane market from 21 percent to nearly 50 percent (Matlack et al., 2001). The March 6, 2001 issue of The Wall Street Journal reported (Michaels, 2001): From its base in France, Airbus has eaten steadily into the home market of U.S. aerospace icon Boeing Co. over the past decade, and it hopes to keep biting off market share. Today, almost 10 percent of the big commercial jets flying around the U.S.…

    • 2365 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Boeing Paper

    • 37585 Words
    • 151 Pages

    The Boeing Company is the world’s largest aerospace company and a leading producer of commercial aircrafts and defense, space and security systems. It was founded in 1916 by William E. Boeing in Seattle Washington. In 1997, the company merged with McDonnell Douglas and moved its corporate headquarters from Seattle to Chicago, Illinois. Boeing is comprised of multiple business units which act as independent businesses within the corporation. These units include: Boeing Commercial Airplanes, Boeing Defense, Space & Security, Engineering, Operations & Technology, Boeing Capital, and Boeing Shared Services Group.…

    • 37585 Words
    • 151 Pages
    Powerful Essays
  • Best Essays

    Boeing Report

    • 2380 Words
    • 10 Pages

    Since the First Flight of Wright brothers back in 1903 no one could ever imagine how fast the aviation industry would change and new innovations will be made with in the next decades to come. Over the past decades, innovation has totally changed the face of aviation industry and Boeing is one of the main stakeholders in this race today. Boeing has been in the production of commercial jetliners for more than 40 years and since its merger with McDonnell Douglas in 1997, it has gained a 70 year heritage in the leadership of commercial aviation. In this report we will discuss how effectively Boeing has mastered the art of implementing an effective innovative strategy and managed its new and intriguing discoveries to make the world of aviation faster, slicker and most importantly efficient. Furthermore, the report will in depth analyze how Boeing has protected its innovations and devised an efficient intellectual property strategy…

    • 2380 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Research Paper On Boeing

    • 700 Words
    • 3 Pages

    Boeing continues to advance the aerospace industry through their innovative airplanes, for example the Boeing 777x which is set to be available to the public by 2020, and boeing describes the new planes as “the future of flight unfolding. [it’s] That's a better way to fly.”(Introducing the 777X, Written by: Boeing, Date: N/A, http://www.boeing.com/commercial/777x/). The company that William Boeing founded would eventually become one of the aerospace giants that dominated the aerospace…

    • 700 Words
    • 3 Pages
    Good Essays
  • Good Essays

    4. Boeing (1995) A Brief History Of The 747 Commercial Transport. Available at http://www.boeing.com/history/boeing/747.html [accessed 22/11/2010]…

    • 4156 Words
    • 17 Pages
    Good Essays
  • Good Essays

    Airbus is a consortium of European aircraft manufacturers formed in 1970; Boeing Company was founded in 1916 as the world's largest private commercial aircraft manufacturer in the USA; and finally McDonnell Douglas, considered the third major manufacturer, began operations since 1920 working essentially for the US government, manufacturing military aircrafts.…

    • 1675 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Aerodynamic Innovations

    • 2813 Words
    • 12 Pages

    not coincide with the oil crisis periods. The largest improvement in aircraft fuel efficiency took…

    • 2813 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Qantas Maintence

    • 2210 Words
    • 9 Pages

    Nothing captures the imagination of travellers like aviation. The appeal of passenger aircraft is testament to the…

    • 2210 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    Introduction of Boeing

    • 499 Words
    • 2 Pages

    In 1933 the Boeing 247 was introduced as the first modern airliner. It was the first twin engine passenger airline that could fly on one engine. As the technology has been improving and advanced, human has landed to the moon. Boeing isn’t just an Aerospace company, but also a weapon and defense supplier which began in the mid 1950s. Technology had advanced significantly giving Boeing the opportunity to be the first to create the guided short-ranged missile. By 1958, Boeing had delivered the 707, which was the…

    • 499 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Here, we are going to briefly talk about the history of the world’s biggest planes.…

    • 1905 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    This document is presented to compare the two commercially successful and super-efficient airplanes, the Boeing 707-320B and Boeing 787-9. This document will identify the key innovations in airframe and propulsion technology, and also further discuss on why the basic design and appearance of aircraft remain unchanged over 50years.…

    • 1224 Words
    • 5 Pages
    Powerful Essays