Boeing Company Analysis

Powerful Essays
Boeing

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Presented by:
Urvishkumar Patel
Amitkumar Patel
Bhavikkumar Patel
Manojkumar Patel
Vishal Patel
Jonathan Mayes
MG - 640 Management Policy
Dr. Santanu Borah
July 27, 2008
TABLE OF CONTENTS

INTRODUCTION 5

Company Overview 5 Boeing Commercial Airplanes 5 Boeing Integrated Defense Systems 6 Boeing Capital Corporation 6 Background 7 Sales/Operations 9 Constituent Contributions to Corporate Portfolio and Revenue 12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years 14 Current Strategies (Corporate, Business, & Functional) 15 Core Competencies 18 The VRINE Model 19

COMPETITION 20

Core Competition 20 Competitive profiles 23 Comparing Core Competencies 25 Threats to Boeing’s Competitive Position 27 Main Competitors 28 Competitive Profile 30

FINANCIAL ANALYSIS 32

Introduction 32 Role of Financial Analysis 33 Liquidity/Solvency Ratios 34 Profit Ratios 35 Leverage Ratios 37 Turnover Ratios 39 Conclusion 41

SWOT ANALYSIS 42

Introduction 42 Strengths 43 Weaknesses 45 Conclusion 47 Opportunities 48 Threats 50 Conclusion 52 SWOT Matrix 53

BUSINESS DEFINITION 55

Evolution of Industry Ten Years From Now 55 Business Outlook Ten Years From Now 56

OBJECTIVES 61

ALTERNATIVES 62

Measurable Growth 62 community Change 64 Innovative Business Concept 67

RECOMENDATIONS 70

Assumptions/Logic Behind Alternatives 70 Achieve Objectives 70

IMPLEMENTATION 72

Setting Unreasonable Expectations 72 Elastic Business Definition 72 A Cause, Not a Business 73 New Voices 73 Open Market for Capital and Talent 74 Low Risk Experimentation 75 Cellular Division 75

REFERENCES 77

INTRODUCTION

Company Overview

The Boeing Company is one of the world’s leading aerospace companies and is one of the largest manufacturers of



References: "Boeing Company." Encyclopædia Britannica. 2008. Encyclopædia Britannica Online. 24 Jul. 2008 . “Boeing Timeline.” Seattle Times. (07 March 2005): Retrieved 24 July 08 from the World Wide Web: http://seattletimes.nwsource.com/html/boeingaerospace /2002199799_webtimeline07.html Howell, Julie, Jackie Mayes, and Craig Verlinden “Phantom Works.” Boeing. (26 July 2008): Retrieved 26 July 08 from the World Wide Web: http://www.boeing.com/phantom/pw_about.html Brigham, Eugene F Hill, Charles W.L., and Gareth R. Jones. Strategic Management: An Integrated Approach, 6th Edition. New York: Houghton Mifflin Company, 2004. The Boeing Company marketing policy, (http://www.123helpme.com/view.asp?id=88896) Wikipedia – Definition for SWOT analysis, (http://en.wikipedia.org/wiki/SWOT_analysis) “Airbus Eyes Production of 400 Jets in 2005.” Reuters. 2004. Internet on-line. Available from Air Wise News . [8 September 2004]. “Aircraft Families – Introduction A380 Family.” Airbus. 2004. Internet on-line. Available from Airbus-Aircraft Families-Introduction A380 Family . [2004]. “Boeing 7E7 Dreamliner Will Provide New Solutions for Airlines, Passengers.” Boeing. 2004. Internet on-line. Available from Boeing, Boeing 7E7 Dreamliner Will Provide New Solutions for Airlines, Passengers . [no date]. “Bombardier Aerospace highlights market leadership, innovative aircraft at Dubai air show.” Bombardier Press Release. 2004. Internet on-line. Available from Bombardier < http://www.bombardier.com/>. [4 December 2003]. Dempsey, Paul Stephen, and Laurence E. Gesell. Air Transportation: Foundations for the 21st Century. Chandler: Coast Aire Publications, 1997. “History – Chronology.” Boeing. 2004. Internet on-line. Available from Boeing:History – Chronology . [no date]. Irwin, Douglas A., and Nina Pavcnik. “Airbus versus Boeing revisited: international competition in the aircraft market.” Journal of International Economics 64 (2004): 223-245. “Airbus-Boeing market share: More than just marketing”, Commercial Aviation report, 1 August, 2005, (http://www.leeham.net/filelib/ExcessBaggage.pdf) “Boeing, Lockheed in an aerospace dogfight” MSNBC, (http://www.msnbc.msn.com/id/3939579/) “Boeing, Lockheed Martin to Form Launch Services Joint Venture”, Bethesda MD (SPX), May 03, 2005 SPACE WAR, (http://www.spacewar.com/news/launchers-05zm.html) “Culture”, Boeing, (http://www.boeing.com/employment/culture/index.html) “Northrop Grumman, October 31, 2006” (http://www.ftc.gov/os/comments/lockheed-boeing-ula/061031northropgrumman.pdf) “Northrop Grumman”, WIKIPEDIA, The free Encyclopedia, (http://en.wikipedia.org/wiki/Northrop_Grumman)

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