Boeing Case Study

Topics: Boeing, Boeing Commercial Airplanes, Competition between Airbus and Boeing Pages: 9 (3109 words) Published: April 4, 2014

The Boeing Company: 7E7 Project

Ivan McClure, Vanessa Lopes, Gilberta Pjetri


Brief History of William E. Boeing
Boeing was founded by William E. Boeing, a Yale graduate born in Detroit, Michigan October 1, 1881, to a wealthy German mining engineer named Wilhelm Böing. Böing” later had his named changed to “Boeing” after going to school in Switzerland in 1900 and attended Yale University. Boeing was said to be a private person, a visionary, a perfectionist, and a nitpicker for the facts. He was a fast and passionate reader and remembered everything he read. Boeing became fascinated in aircraft when he travelled to Seattle and saw a manned flying machine for the first time during the Alaska-Yukon-Pacific Exposition in 1909. Boeing soon purchased an airplane from Glenn L. Martin Company, and received some flying lessons from Mr. Martin himself. Boeing eventually damaged the plane and was told by Martin that “replacements parts would not become available for month”. Boeing did not take the news well and decided to contact a friend Cdr. George Conrad Westervelt (USN). Boeing felt together they would be able to build a better plane even faster themselves. Boeing’s friend Westervelt agreed to be a part of this project. Together they soon built and flew the B & W Seaplane, an amphibian biplane that performed well. Boeing then decided to go into the aircraft business and bought an old boat yard on the Duwamish River near Seattle for his factory.

In 1916 Boeing and his friend started the Pacific Aero Products Company and the company’s first plane was the Boeing Model 1. In April 1917, America entered their first World War and Boeing changed the name of the company to “Boeing Airplane Company” and received orders from the US Navy for 50 planes. At the end of the war, William Boeing started to concentrate solely on commercial aircraft. He started to secure contracts to supply airmail service and built a successful airmail operation. Later on he created a passenger service that eventually evolved into United Airlines. Boeing was said to be a private person, a visionary, a perfectionist, and a nitpicker for the facts. He was a fast and passionate reader and remembered everything he read. Origins of the 7E7 Project

In 2003 the Boeing Company stated plans to build and sell a new, “super-efficient” commercial jet called the 7E7, also known as the “Dreamliner”. During this time the United States went to war against Iraq, and on to add to this a deadly and contagious illness called “SARS” created a lot of fear and resulted in global travel warnings. These reasons are what caused airline profits to plummet and was the worse seen in a generation. Boeing hasn’t introduced a new commercial aircraft since the successful 777 in 1994. With this 7E7 project, an Airbus executive was quoted saying that Boeing “seemed to be promising a salesperson’s dream and engineer’s nightmare”. The 7E7 was to carry 200 to 250 passengers, would be capable to travel on short, domestic flights and also long, international flights. This plane will use 20% less fuel than existing planes of its projected size and be 10% cheaper to operate than its competitor Airbus’s A330-200. Of course at a time when major airlines are having difficulties making profits, less fuel, cheaper operating costs and long and short distance flexibility would be very appealing at the right price. In order to make the 7E7 more fuel efficient, it would be built primarily out of carbon-reinforced material, which is stronger and lighter than the traditional aluminum. This would make this the first commercial aircraft built this way, and Boeing used a more efficient engine which added to the fuel efficiency. Boeing claimed this use of composites would also reduce manufacturing costs. With fewer components these planes can be assembled in 3 days instead of the 20 days it currently would take to put together the Boeing 767. In order to produce a...
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