Boeing Case Study

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Topics: Boeing
I. Boeing History | | a. building blocks | | b. growing UTAC | | c. deregulation | | d. the jet age | | II.Boeing as a Market Leader | | a. threat of competition | | b. the attack | | c. management | | III. Threat of New Competition | | IV. Future of Boeing-Creation of Dreamliner | |

I. The Boeing History
A. Building Blocks A determined man once said, “We are embarked as pioneers upon a new science and industry in which our problems are so new and unusual that it behooves no one to dismiss any novel idea with the statement, ‘It can 't be done’ (1995). This man was William Boeing, the founder of the leading aircraft company with annual revenues of 81 billion dollars at the end of 2012 (Mergent, 2013). This drive and determination personality allowed Mr. Boeing to drop out of Yale University to begin a successful lumber business in Washington State. After attending a public flying exhibition in Los Angeles his ambitions changed and became fascinated with aviation and determined that he would be able to build bigger and better aircrafts than anyone else. Teaming up with George Conrad Westervelt a Navy engineer from Massachusetts Institute of Technology, he built and designed his first seaplane the B&W. With much success in this endeavor he continued to created his own plane-building company by the name of Pacific Aero Products which grew into a new company name of Boeing Airplane Company the following year (PBS, 2005). William Boeing’s passion to succeed is at the core of The Boeing Company culture and a direct result of the growth for the past 97 years as well as into the future. William Boeing began to grow his business by acquiring more talent such as Mr.
Westervelt and surrounded himself with a staff of 28 pilots, carpenters, boat builders, and seamstresses. Small operations produced a learning environment but operations kicked into high gear during World War I with



References: Boeing 's dreamliner completes first flight. (2011, October 26). BBC News. Retrieved from http://www.bbc.co.uk/news/business-15456914 "Boeing Current Market Outlook 2012-2013." Boeing Boeing 's new airplane. (2013). Retrieved from http://www.newairplane.com/787/ Byrnes, Brendan Boeing 307 Stratoliner (2001-2012) The Mergent Incorporated (2013). The Boeing Company-General Company Information. Osterland, Andrew. (1997). CEO of the year: Philip M. Condit of the Boeing Company. Financial World 166(4), 66-72 Frank, Sara Haria, Rupa. "China Is Biggest Emerging Threat to Boeing and Airbus." Aviation Week. Aviation Daily, 01 June 2012. Web. 27 Mar. 2013. <www.aviationweek.com/article.aspx?id=/article-xml/avd_06_01_2012_p01-01-463868.xml>. Jansen, Bart. (2013, April 9). Airbus ceo touts a350, tweaks boeing. USA Today. Retrieved from http://www.usatoday.com/story/todayinthesky/2013/04/09/airbus-boeing-a350-dreamliner/2067845/ Parks, Michael Konwiser, Evan. (2011, September 26). Why the arrival of the dreamliner affects every part of the industry. tnooz. Retrieved from http://www.tnooz.com/2011/09/26/news/why-the-arrival-of-the-dreamliner-affects-every-part-of-the-industry/ Pfeier, Stuart PBS. (2005). Chasing the Sun-Inventors. William Boeing. Retrieved from http://www.pbs.org/kcet/chasingthesun/innovators/wboeing.html Pringle, Aubrey.. Boeing 's dreamliner fiasco a nightmare, but stock soars. (2013). Medill Reports Chicago, Retrieved from http://news.medill.northwestern.edu/chicago/news.aspx?id=218089 Sanati, Cyrus Taylor III, A., & McGowan, J. (1995). BOEING Sleepy in Seattle. Fortune, 132(3), 92-98.

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