Contents Executive Summary 3 Problem Statement 3 Internal SWOT 3 External SWOT 4 Michael Porter’s 5 Competitive Forces 5
Boeing is a world leader in the aerospace industry. At one point they were the highest seller’s commercial aviation with no competition in sight. That all changed, and soon Boeing had to change.
Boeing was founded in 1916 by William Boeing. The company started by making small seaplanes with low top speeds. The first customer of Boeing was the New Zealand government. They used the planes for the countries mail, and to train pilots. The real pay-off was when the United States entered World War I and ordered a large amount of seaplanes. Between World War I and II, they became one of largest manufacturers by supplying the Air force with fighter planes. Skipping ahead to 1985, we see the start of record breaking sales for six years in a row. By 1992 Boeing had employed 150,000 people with net earnings of 1.55 billion dollars. But, in 1994 they had to cut those 150,000 employees to 126,000, and earnings down to 856 million. An economic slowdown, the Gulf War, competitors, and outdated business models were all contributors to this downturn.
Boeing is a world leader in Aerospace technology, development, and manufacturing. After year upon year of growth, Boeing was hit with adversity which threatened their position within the market. Boeing had to come up with a new business plan so they could sustain current and future changes with the aerospace industry, and allow them to stay a strong company in a mature industry.
* Boeing has extensively detailed knowledge and information about its customers. * Have a healthy core business with new products and services. * Large scale integrations system.
Weaknesses * Boeing does have a history of production delays. * The need to develop a plan to retrofit existing planes