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RESEARCH INTERNATIONAL BUSINESS OPPORTUNITIES ASSESSMENT #2
[pic] NATURAL EXPERIENCE FEASIBILITY STUDY
SINGAPORE - UNITED ARAB EMIRATES Natural Experience Case Study
Consultant Briefing
Introduction
You have been selected as the business consultant for Natural Experience – a private Singapore company
The company needs to decide whether it will be worthwhile opening a Natural Experience Café in United Arab Emirates.
You have been asked to do some research and develop a feasibility report for client who is the Managing Director of Natural Experience.
Your feasibility report (total of 70 Marks) must provide the client with (see marking guide for exact details):
• An Introduction of the feasibility report (7 Marks). • A SWOT analysis of the existing business (8 Marks). • A competitor analysis, identifying existing competitors on the gulf country (6 Marks.) • A PESTEL analysis of your gulf country (same as for APRI) that is relevant to the business (12 Marks). • A summary of 5 key Business Risks, and how the risks may be addressed (10 Marks). • A summary of the 5 main advantages of implementing this expansion plan (10 Marks) • A conclusion which includes recommendations as to whether Natural Experience should enter your gulf country or not and reasons for the recommendations (7 marks).
Background To The Case Study
Natural Experience Pty Ltd is a private company that started in Singapore in 2001.
It was founded by a husband and wife team, Lee and Mas Ling. They had a dream of setting up a café where customers could experience organically grown food in regular dishes. They wanted to give local diners the opportunity to enjoy some western dishes and for tourists to sample some traditional dishes from Singapore.
They did their own market research and found that food outlets offering organic
[pic] NATURAL EXPERIENCE FEASIBILITY STUDY
SINGAPORE - UNITED ARAB EMIRATES Natural Experience Case Study
Consultant Briefing
Introduction
You have been selected as the business consultant for Natural Experience – a private Singapore company
The company needs to decide whether it will be worthwhile opening a Natural Experience Café in United Arab Emirates.
You have been asked to do some research and develop a feasibility report for client who is the Managing Director of Natural Experience.
Your feasibility report (total of 70 Marks) must provide the client with (see marking guide for exact details):
• An Introduction of the feasibility report (7 Marks). • A SWOT analysis of the existing business (8 Marks). • A competitor analysis, identifying existing competitors on the gulf country (6 Marks.) • A PESTEL analysis of your gulf country (same as for APRI) that is relevant to the business (12 Marks). • A summary of 5 key Business Risks, and how the risks may be addressed (10 Marks). • A summary of the 5 main advantages of implementing this expansion plan (10 Marks) • A conclusion which includes recommendations as to whether Natural Experience should enter your gulf country or not and reasons for the recommendations (7 marks).
Background To The Case Study
Natural Experience Pty Ltd is a private company that started in Singapore in 2001.
It was founded by a husband and wife team, Lee and Mas Ling. They had a dream of setting up a café where customers could experience organically grown food in regular dishes. They wanted to give local diners the opportunity to enjoy some western dishes and for tourists to sample some traditional dishes from Singapore.
They did their own market research and found that food outlets offering organic