Preview

Bmw: Manufacturing Process

Powerful Essays
Open Document
Open Document
3670 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bmw: Manufacturing Process
Bmw overview and industry trends and issues
BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airplane engines for German army up until the end of WWI in 1918. BMW in this report will look at BMW’s position in the European automobile industry and it will also analyse the marketing mix, Trends and issues in the industry. BMW based in the German state of Bavaria. BMW is creating and distributing a series of successful, premium-priced passenger cars and motorcycle. In 1928 BMW purchased their first car factory at Eisenach/Thuringia and with it, the license to build a small car call, “Dixi”. Also provides financial service to support worldwide sales and distribution of cars and motorcycles. In 2008 the company sold 1.2 million automobiles under its largest brand-the BMW.
Trends and issue in the Industry:
SWOT ANALYSIS
My S.W.O.T analysis will define each of the Bayerische Motoren Werke (BMW) Company’s strengths, weaknesses, opportunities, and threats.
Strengths
BMW group has luxury brands ranges MINI, Rolls-Royce and BMW it 's very popular car so it 's strengths of BMW.
BMW current positions in market are very repudiated and loyal so company turnover and trading profit growth are also high. BMW is a reliable brand.
BMW has a new technology and world’s leading premium quality of automobile manufacturer so it 's create good reputation of all the customer and company profit are high.
BMW is a brand so everyone know that what is BMW so it 's good to launch a new product on market and earn to profit.
Weaknesses
BMW is brand so it 's know as a leading automobile company and very high prices so normal person has a perception that BMW prices are always high so they can affordable so it 's one of the BMW weaknesses.
BMW are luxury cars manufacturer so it 's middle class people not affordable so this one also BMW weakness.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Bmw Film
    • 1465 Words
    • 6 Pages

    Bmw Film

    2/What was the motivation behind the idea? Who was the target market for the BMW films campaigns?…

    • 1465 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Bmw Total Quality Management
    • 1208 Words
    • 5 Pages

    Bmw Total Quality Management

    The company’s brand is extremely strong and is associated with high performance, engineering excellence and innovation. Indeed, the BMW brand is often cited as one of the ‘best’ in the world, and the company continues to launch a stream of innovative products as part of its battle with German peer Mercedes to be the world’s largest luxury car maker.…

    • 1208 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    informative speech bmw
    • 568 Words
    • 3 Pages

    informative speech bmw

    Thesis: Since its inception BMW has been a household name that is synonymous with the automobile industry. I believe they are a very important brand and I think everyone should know a little about them more.’…

    • 568 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    BMW AG: Company Overview
    • 377 Words
    • 2 Pages

    BMW AG: Company Overview

    BMW AG – a producer of cars , motorcycles and engines. It is a German-based company and one of the world`s most respected automakers, known for luxury cars and SUVs that offer amazing driving enjoyment. The headquarters of this company are established in Munich. There are more than 100 000 employees working for this company worldwide. It also owns Mini, is the parent company of Rolls-Royce Motors cars and produces motorcycles under Husqvarna brand. Moreover, it offers car repairing, launched car-sharing services under the name of Drivenow in 2011 and financial services to offer the best solution for each customer using leasing options, insurance packages etc. It made an important contribution to the success of BMW. With a portfolio of almost 4 million contracts with dealers and retail customers in the end of the year, the segment recorded growth of 12.6 %. Furthermore, BMW has multiple teams in motorsports – Formula One, Dakar Rally, touring car racing and motorcycle racing. BMW operates in more than 150 countries around the world. It operates in Asia, North America, South Africa, Egypt. The most profitable segment is Europe with revenue of over 20 million euro in 2011 and the second most profitable is Asia with almost 19 million euro.…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Bmw Research Paper
    • 290 Words
    • 2 Pages

    Bmw Research Paper

    The BMW Group – one of Germany’s largest industrial companies – is also one of the most successful car and motorcycle manufacturers in the world and 2011 was its best year to date. With almost 1.7 million vehicles sold, the BMW Group is the world’s leading premium manufacturer in terms of sales volume. Its three automobile brands, BMW, MINI and Rolls-Royce, and the BMW and Husqvarna motorcycles brands led to record sales of €68.8bn. During 2011, the company introduced five new BMW models across the 1,3,5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX, the first electric vehicle in the ultra-luxury segment. In addition, the company also launched a new sub brand – BMW i – that includes the i3 all-electric and i8 plug-in hybrid concept cars due for launch in 2013.…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Situation Analysis Bmw M5 Market
    • 2285 Words
    • 10 Pages

    Situation Analysis Bmw M5 Market

    BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other automobile manufacturers, the company does not only manufactures, but also distributes and sells passenger cars including sedans, SUV, Coupe and Convertibles, etc. This report will give an evaluation for one of the popular model series, BMW M5, by investigating the product’s market.…

    • 2285 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Best Essays

    Bmw North America, Inc. White Paper
    • 1871 Words
    • 8 Pages

    Bmw North America, Inc. White Paper

    Nationally and internationally, BMW markets its high-end vehicles as "Ultimate Driving Machines." The brand seeks to evoke thoughts and feelings of "power" and "performance." Europeans have widely agreed that the U.S. market is perfect for the brand because of its "snob appeal." BMW 's main competitors in America 's High-End market include Lexus, Mercedes and Audi brand automobile manufacturers.2…

    • 1871 Words
    • 8 Pages
    Best Essays
    Read More
  • Better Essays

    Bmw Case Study Analysis
    • 1389 Words
    • 6 Pages

    Bmw Case Study Analysis

    BMW is a manufacturer of aircraft engines, motorcycles and automobiles based in Munich, Germany. They are the leading auto exporter in Europe. BMW designed their first aircraft engine in 1917. In 1923, they developed their first motorcycle. In 1928, they entered into the automobile business. By the 1930’s, the company began producing touring cars and sports cars. They introduced a new motorcycle to the German market in 1948 after Allied forces dismantled the company’s main factories in 1945.They returned to producing automobiles in the 1950’s but sales were poor. They began competing with Mercedes Benz in the luxury car markets in the U.S. and Europe in the 1960’s by producing sports sedans and compact touring cars. BMW’s sales climbed in the 1980’s in the U.S. but then dropped due to competition from Toyota’s Lexus and Nissan’s Infinity. In 1992, BMW outsold Mercedes for the first time in Europe after the collapse of the Berlin Wall led to a boom in Europe’s car sales. In 1990, BMW began producing aircraft engines for business jets through a joint venture with Rolls-Royce. In 1992, they built their first automobile plant in the United States in Spartanburg, S.C. In 1994, they acquired 80% of a British…

    • 1389 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    Bmw Case:
    • 1793 Words
    • 8 Pages

    Bmw Case:

    BMW was found in 1913 by Karl Rapp as an aircraft engine design shop. After WWI, it started building motorcycles and then expanded into motor vehicles industry during the 1930's. After WWII, the company suffered again but survived later when Herbert Quandt took over the control in 1959. The company rapidly grew considerably and reached a market value of nine billion U.S. dollars in 1979; however, it was still small compared to the big U.S. auto manufacturer. Profits continued to grow up quickly. By 1995, BMW had thirty-four wholly owned subsidiaries, fourteen in Germany and twenty around the world. They also discovered that U.S. market would be the largest and fastest growing market for BMW.…

    • 1793 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Bmw - an Emotional Brand
    • 3135 Words
    • 13 Pages

    Bmw - an Emotional Brand

    The automobile industry has grown to be a very dynamic one in the recent years. Even though the essential use of this industry has been to satisfy the customer’s need to travel from one place to another in comfort, the constantly changing market, has slowly changed customer’s needs into wants paving way for high competition in the automobile arena. This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they effectively use marketing as a tool to achieve the status they enjoy now. Even though BMW produces various automobiles including motorbikes and are into financial service sector, this essay will look into only the cars produced by the BMW.…

    • 3135 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Bmw Case Study
    • 524 Words
    • 3 Pages

    Bmw Case Study

    The position of BMW in consumer’s mind is excellent and successful because the high quality, fashion design, and luxuries configuration are better than other brands. And BMW also represents the consumers’ social position. Because it is so expensive that not anyone can afford it.…

    • 524 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    BMW FILMS
    • 565 Words
    • 2 Pages

    BMW FILMS

    BMW has many strong competitors and almost lose America market in 1992. BMW took many actions such as introduce new models, change price strategy, expand dealer network, and introduce new series. These actions were helpful for BMW’s brand and sales. They sold 200,000 cars in 2000, and reached record levels in the U.S. by 2001. The company took 2% market shares.…

    • 565 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Assignment 2 Marketing Plan Part 2
    • 2642 Words
    • 9 Pages

    Assignment 2 Marketing Plan Part 2

    BMW is within the top five cars manufactures in the automobile market in the UK and in the top ten in the USA, with figures of 9.5% market share in the UK (Figure 2) and 3.2% market share in the US (Figure 3) ‘Cain, 2012’.…

    • 2642 Words
    • 9 Pages
    Best Essays
    Read More
  • Good Essays

    Swot Bmw
    • 6085 Words
    • 25 Pages

    Swot Bmw

    BMW AG (an acronym for Bayerische Motoren Werke AG, or in English, Bavarian Motor Works), is an independent German company and manufacturer of automobiles and motorcycles. BMW is the world's largest premium carmaker and is the parent company of the BMW MINI and Rolls-Royce car brands, and, formerly, Rover.…

    • 6085 Words
    • 25 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Speech on Bmw
    • 288 Words
    • 2 Pages

    Speech on Bmw

    When BMW introduced the first generation of the BMW 3 Series onto the market 30 years ago, they had just reached a new record number of employees, at 29,000. Today, in contrast, the BMW Group employs almost 106,000 employees worldwide. Total sales for BMW for 1975, including all model series together, was slightly more than 226,000 automobiles. Last year, they sold more vehicles of the BMW 5 Series alone. In 2004, they sold almost twice as many BMW 3 Series cars - 450,000 vehicles, and in 2004 they also sold around 48,000 of the BMW 7 Series. Counting all three core model series together, last year they sold more than 727,000 vehicles, with the BMW 3, 5 and 7 Series together. This amounts to 71 percent of total sales of the BMW brand and is almost as many vehicles as the BMW brand sold in 1999 across all model series. Naturally, the Company's growth and its continuing internationalization are not just due to the success of the three core model series. They have developed further in many areas over the past 30 years. In recent years, they primarily expanded successfully with their brand and product portfolio. Furthermore, the success of the past 30 years is closely linked to the BMW 3, BMW 5 and BMW 7 Series. They are the strong pillars on which they stand. With each new generation of these core model series, they have managed to continue growing in sales over the lifecycle, while improving their position in the respective segments: For example, the BMW 3 Series was segment leader in its class from the start. Thank you for…

    • 288 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics