Bmw: Manufacturing Process

Topics: BMW / Pages: 15 (3670 words) / Published: Jan 25th, 2013
Bmw overview and industry trends and issues
BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airplane engines for German army up until the end of WWI in 1918. BMW in this report will look at BMW’s position in the European automobile industry and it will also analyse the marketing mix, Trends and issues in the industry. BMW based in the German state of Bavaria. BMW is creating and distributing a series of successful, premium-priced passenger cars and motorcycle. In 1928 BMW purchased their first car factory at Eisenach/Thuringia and with it, the license to build a small car call, “Dixi”. Also provides financial service to support worldwide sales and distribution of cars and motorcycles. In 2008 the company sold 1.2 million automobiles under its largest brand-the BMW.
Trends and issue in the Industry:
SWOT ANALYSIS
My S.W.O.T analysis will define each of the Bayerische Motoren Werke (BMW) Company’s strengths, weaknesses, opportunities, and threats.
Strengths
BMW group has luxury brands ranges MINI, Rolls-Royce and BMW it 's very popular car so it 's strengths of BMW.
BMW current positions in market are very repudiated and loyal so company turnover and trading profit growth are also high. BMW is a reliable brand.
BMW has a new technology and world’s leading premium quality of automobile manufacturer so it 's create good reputation of all the customer and company profit are high.
BMW is a brand so everyone know that what is BMW so it 's good to launch a new product on market and earn to profit.
Weaknesses
BMW is brand so it 's know as a leading automobile company and very high prices so normal person has a perception that BMW prices are always high so they can affordable so it 's one of the BMW weaknesses.
BMW are luxury cars manufacturer so it 's middle class people not affordable so this one also BMW weakness.

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