Bmw in Bric Countries
BMW
Using a BRIC localization strategy to maintain global leadership in luxury automobile manufacturing
Achille MOLLON, Aleksander OLECHNOWICZ, Ania, TWOREK, Celine PAN, Jade CHAN, Sophie SCHAEFGEN, Viktor MIKUS
Content
• Introducing BRIC • Company Snapshot • R&D • Sourcing • Manufacturing • Sales
BMW Winning the BRIC Auto Market
BRIC market performance
By 2014 BRIC will account for 30% of the world sales
As a whole is growing by 3%-15% per year between 2009 and 2014
BRIC markets have strongly outperformed three markets Europe, US, Japan
Winning the BRIC Auto Market
How can BMW localize in BRIC countries to maintain its number one position among the luxury car makers ?
BMW and the Competitive Landscape - 1
BMW No. 1 Audi & Mercedes have each made it a clear goal to become No. 1 by 2015 and 2020 respectively.
BMW and the Competitive Landscape - 2
To recognise trends in good time and offer appropriate, tailor-made solutions, it is essential for the BMW Group to communicate directly with the most important markets. Incorporating eleven locations in five countries, the BMW Group’s Research network spans the entire world and is always up-to-date. Strong partnerships with, say, local universities and research institutes also ensure that the BMW Group Research Network is always technically up-to-date and clearly oriented towards the customer. Interaction of Development Centres The technical heart of the BMW Group beats in the BMW Group Research and Innovation Centre or the “FIZ”, as it is called for short. One of the most advanced development centres in the global automotive industry, this unique facility serves as the central interface for all technical and design-related activities in BMW research and development. All of the BMW Group’s other Innovation Centres are directly connected to the FIZ, acting as both a service provider and driving force in the development process. The two subsidiaries BMW Forschung und
Using a BRIC localization strategy to maintain global leadership in luxury automobile manufacturing
Achille MOLLON, Aleksander OLECHNOWICZ, Ania, TWOREK, Celine PAN, Jade CHAN, Sophie SCHAEFGEN, Viktor MIKUS
Content
• Introducing BRIC • Company Snapshot • R&D • Sourcing • Manufacturing • Sales
BMW Winning the BRIC Auto Market
BRIC market performance
By 2014 BRIC will account for 30% of the world sales
As a whole is growing by 3%-15% per year between 2009 and 2014
BRIC markets have strongly outperformed three markets Europe, US, Japan
Winning the BRIC Auto Market
How can BMW localize in BRIC countries to maintain its number one position among the luxury car makers ?
BMW and the Competitive Landscape - 1
BMW No. 1 Audi & Mercedes have each made it a clear goal to become No. 1 by 2015 and 2020 respectively.
BMW and the Competitive Landscape - 2
To recognise trends in good time and offer appropriate, tailor-made solutions, it is essential for the BMW Group to communicate directly with the most important markets. Incorporating eleven locations in five countries, the BMW Group’s Research network spans the entire world and is always up-to-date. Strong partnerships with, say, local universities and research institutes also ensure that the BMW Group Research Network is always technically up-to-date and clearly oriented towards the customer. Interaction of Development Centres The technical heart of the BMW Group beats in the BMW Group Research and Innovation Centre or the “FIZ”, as it is called for short. One of the most advanced development centres in the global automotive industry, this unique facility serves as the central interface for all technical and design-related activities in BMW research and development. All of the BMW Group’s other Innovation Centres are directly connected to the FIZ, acting as both a service provider and driving force in the development process. The two subsidiaries BMW Forschung und