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BMW analysis

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BMW analysis
Abstract
The automobile industry is the most interesting and complex business sectors in the global framework for analysis. The Japanese cars are now supplemented by luxury models, such as Lexus, Infinity, and Acura to compete with European cars made by BMW, Mercedes, and Audi. In this analysis, I’m going analyze BMW and its competitors using Porter’s Five Forces Model and other marketing tools and determine if BMW has a competitive advantage in the market.

History
The Bayerische Motoren Werke also commonly known as BMW is the world 's most renowned automobile brand. BMW was founded in 1916. The company’s headquarters is in Munich, Germany and the current CEO is Norbert Reithofer. Today, the company is one of Germany’s largest and most successful car and motorcycle manufacturers. BMW Group owns three of the leading premium brands in the automobile industry: BMW, MINI and Rolls-Royce. They set the highest standards in terms of aesthetics, dynamics, technology and quality, born out by the company’s leading position in engineering and innovation. The company also has a strong position in the motorcycles industry and also offers a full range of financial services. Today, BMW’s two biggest competitors are Toyota’s Lexus and Daimler’s Mercedes.
The company has adopted a strategy to differentiate from others by being the number one in the industry. Great leadership and long-term thinking have been the cornerstones of business success. The BMW Group has been a sector leader in the DJS Indices for the last seven years. The company has a total of 23 production facilities around the globe in 12 different countries with representation in more than 140 countries. The company is famous for its world class luxury cars offered to international customers. BMW is considered as the world 's leading premium manufacturer.

BMW vs the Competition
One of the reasons why BMW and Audi have been outselling Mercedes is their stronger foothold in the fast


Cited: BMW Group. (2013). Corporate Social Responsibility. Retrieved from Reuters.com: http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/investor_relations/ir_services/_pdf/sri_capital_markets_day/02_Social_responsibility_at_the_BMW_Group_Feuchtmayr.pdf BMW Group. (2013). Insights: The Corporation. Retrieved from BMW.com: http://www.bmw.com/en/insights/corporation/overview.html Forbes. (2014, June 17). Daimler 's Mercedes-Benz Faces Stiff Competition From BMW And Lexus In The U.S. Retrieved from Forbes: http://www.forbes.com/sites/greatspeculations/2014/06/17/daimlers-mercedes-benz-faces-stiff-competition-from-bmw-and-lexus-in-the-u-s/ Interbrand. (2013). Best Global Brands 2012. Retrieved from Interbrand.com: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx New Critique. (2014, August 8). Retrieved from StudyMode.com: http://www.studymode.com/essays/New-Critique-55593242.html Reuters. (2013). BMW says China group sales surge 73 pct in December. Retrieved from Reuters.com: http://www.reuters.com/article/2013/01/08/bmw-china-idUSL5E9C82UR20130108
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