BMW AG: Company Overview

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Topics: BMW
Company overview
BMW AG – a producer of cars , motorcycles and engines. It is a German-based company and one of the world`s most respected automakers, known for luxury cars and SUVs that offer amazing driving enjoyment. The headquarters of this company are established in Munich. There are more than 100 000 employees working for this company worldwide. It also owns Mini, is the parent company of Rolls-Royce Motors cars and produces motorcycles under Husqvarna brand. Moreover, it offers car repairing, launched car-sharing services under the name of Drivenow in 2011 and financial services to offer the best solution for each customer using leasing options, insurance packages etc. It made an important contribution to the success of BMW. With a portfolio of almost 4 million contracts with dealers and retail customers in the end of the year, the segment recorded growth of 12.6 %. Furthermore, BMW has multiple teams in motorsports – Formula One, Dakar Rally, touring car racing and motorcycle racing. BMW operates in more than 150 countries around the world. It operates in Asia, North America, South Africa, Egypt. The most profitable segment is Europe with revenue of over 20 million euro in 2011 and the second most profitable is Asia with almost 19 million euro.
Board of Management BMW
There are 8 members in the Board of Management of BMW AG. Dr. Norbert Reithofer is the Chairman of the Board of Management as well as the current CEO of BMW AG. Dr. Friedrich Eichiner, who started his career in the areas of Logistics and Production, is responsible for finances. Frank-Peter Arndt is the head of production and has actually been in the Board of Management of BMW for the longest period (since 2006). Herbert Diess recently changed his position from the head of Purchasing and Supplier Network and now is in charge of development. Klaus Draeger replaced Herbert Diess and is is responsible for Purchasing and Supplier Network. Milagros Caiña Carreiro-Andree changed her career at

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