Preview

BMW 320i vs Audi A4

Satisfactory Essays
Open Document
Open Document
447 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
BMW 320i vs Audi A4
BMW 320i vs Audi A4
Safety: The BMW 3-Series is safer; it's been rated five stars overall by the National Highway Traffic Safety Administration (NHTSA) and the A4 has been rated “poor” in frontal collisions while the 3 series was rated “Marginal”.
Luxury: They both are equivalent in this category.
Speed/Power: Both cars are powerful but the BMW is more powerful.
Price: You can save $1,850 by choosing a BMW 320i rather than an Audi A4. Of course, the 320i is not as powerful, which means you might prefer the 328i, which costs $2,800 more than the Audi. Audi buyers to pay less than the invoice cost for a new A4 while 3 Series buyers are likely to pay more than invoice, and the Audi starts to look like a pretty good deal. However the BMW keeps its original value for longer and costs less to maintain so overall the BMW wins in this category.
Reliability: Take a look at reliability data sourced from Consumer Reports and J.D. Power, and it's clear that the 2014 Audi A4 is expected to be more reliable than the 2014 BMW 3 Series. Each market research firm rates the Audi better than average in terms of quality and reliability, while the BMW earns average ratings from these two companies. As a result, Audi takes the victory in this area.
Practicality: The BMW is not as comfortable and does not drive well in bad weather as it is rear wheel drive. The Audi is not fun to drive but is better in bad weather as it is 4 wheel drive.
Economy: The BMW is more economical and has more power which means BMW sure did something right.
Ride and Handling: The BMW wins by a LOT!
Technology: They both are equivalent but the BMW has a slight edge.
Emission: BMW releases less harmful gasses by 1 g/km
Looks (Inside and outside): The BMW is much better looking on the inside and it is also better looking on the outside.
Can the A4 Beat the 328i?
Audi's Quattro adds the benefit of grip, but without it the A4 is a front-driver that can't handle as well as a rear-wheel drive BMW. The BMW also gets

You May Also Find These Documents Helpful

  • Powerful Essays

    Our plan is to launch our newest headlights technology along with thousands of new cars around the globe. The automobile market is driven by technology and Audi intent to be the premium brand ("Audi Ag", 2014).We intent to do so, by delighting our customers worldwide ("Audi Ag", 2014).…

    • 2776 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Mkt 571 Product Offering

    • 1459 Words
    • 5 Pages

    The BMW Company indicated that it is not enough to build great cars, but also to strive to create lasting relationships. The BMW ownership experience is said to be a partnership with the drivers, this experience continues to drive the market for these vehicles. The experience also shows the excellence in performance and how committed the company is to the vehicles that bear their name. The BMW Performance Driving School was built to create better drivers and to attract customers. They build these facilities because of their need to remain competitive in the market, with the idea of fine tuning their vehicles. The need for BMW motor vehicles continue to grow because of their performance as compared to vehicles in the same class.…

    • 1459 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Cause and Effect

    • 285 Words
    • 2 Pages

    High school drop outs are more likely to be unemployed , live in poverty or receive government assistance longer. Camry’s; which one would be the chosen one? The Toyota Camry Hybrid is the new state of the art edition to the car industry. Its price is higher than the sedan. On the other hand, the Toyota Camry Sedan’s price is a $10,000 difference. Although, the Hybrid is quieter and economical, due to having a combined fuel intake. Yet, the sedan survives off of gas only. In contrast, the hybrid averages 40-43 miles per gallon in the city and 38-39 miles per gallon on the highway. Unlike, the sedan can norm 28 miles per gallon in the city and 35 miles per gallon on the highway. Equally, both vehicles have the same stylish look. Their iconic design appearance makes a statement of chicness to its owner. In like manner, they both are award winners for their brand. The brand does all of the talking; like its features. Similarly, the dynamics of the performance for these vehicles having 4-6 cylinders engines; at the same time, the sedans has a standard engine like the hybrid has a powerful engine.…

    • 285 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mercedes vs. Ford

    • 522 Words
    • 3 Pages

    The German made Mercedes is far more superior to the American made Ford truck. For instance, style, performance, and value of a Mercedes supersede that of a Ford truck.…

    • 522 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Auto Insurance Essay

    • 380 Words
    • 2 Pages

    they can serve to insulate you from economic upheaval in the case your car is destroyed or stolen or even from bankruptcy in the event you are sued for damages someone sustained in an accident involving your car. The author guides the reader through several key criteria which should be considered in an analysis of their own policy.A 12 page overview of the world of automobile insurance. Choosing adequate automobile insurance can be one of the most cost effective things an individual can do in this modern age. Not only can automobile insurance This 6 page paper provides an overview of the basic management strategies of the USAA insurance company. This paper considers the management perspective and strategy, as well as the operational function of the company and the increasing importance of restructuring principles for the company. premiums whittle away a sizable chunk from an individual’s take-home pay, they can serve to insulate you from economic upheaval in the case your car is destroyed or stolen or even from bankruptcy in the event you are sued for damages someone sustained in an accident involving your car. The author guides the reader through several key criteria which should be considered in an analysis of their own policy. 6 pages. The BMW M3 has been the subject of many articles and consumer report studies recently. Rating cars is not only just an annual task for automotive journalists but it is also a subject which auto enthusiasts look forward to eagerly each season. Did their favorite car make it to the top? What did the critics have to say about it? And do these opinions agree with those who actually own these cars? This paper focuses on the BMW M3 in the sports car class. For those who own the BMW M3 it is likely they will claim that hands down it is the best sports car they have ever driven. Although not all of the auto magazines rated the BMW M3 as number one, most owners will disagree. The BMW M3 has everything a driver wants in a sporty car. By…

    • 380 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Cars And Trucks

    • 735 Words
    • 2 Pages

    The inside of every car is what is really important. In the interior cars are better than any other kind of vehicle. The purpose is to carry people and for long trips; they have comfortable seats, heating and air conditioning, and a radio for leisure. The passenger is the first consideration. Also the seats are made of leather which gives warm in the winter. In the doors and steering wheel there is wood, which gives a better handling.…

    • 735 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The analysis looks at the strengths and weaknesses of Audi entering a new segment – AO Segment - of the market and illustrates how the opportunities and threats should be responded to in the car market. From the analysis, the Plan identifies a number of target markets whose needs are matched by the benefits provided by the Audi A1. Full Audi A1 Product information is detailed in Appendix…

    • 5186 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    The disadvantage is some of types sedan’s (A6) engine burns too much oil because new technology. If they can go over it, Audi will come out of the gates with a flood of new customers.…

    • 1290 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Internal Analysis on Bmw

    • 427 Words
    • 2 Pages

    BMW is customer friendly. In its website, it allows customers to build the car of their dream. BMW also send text message to its customer reminding them to buy winter tires and directing them to a dealership. It also provides financial service to individuals for financial solution and investment planning.…

    • 427 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The BMW 7-Series makes a colossal innovative jump with each era. What's more, instead of keeping its greatness to what's in the engine or to innovation on the dash, the 6th era 2016 BMW 7-Series takes in a bit from BMW's carbon-fiber "i" autos inside and underneath.…

    • 703 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing Orientation

    • 1036 Words
    • 5 Pages

    BMW started in 1916 as an Aircraft engine manufacturer in Bavaria, Germany. Bavarian Motoring Works shortly named BMW. In 1929, BMW established their car manufacturing company in Bavaria. Then onwards they mainly concentrated in car production sector. More over BMW has the production of aircraft engine and motorbikes. Their products are based on customer satisfaction. They have variety of products in every section to accomplish customer needs and satisfaction, and their models like 1 series, 3 series, 5 series, 6 series and 7 series representing value, performance, style, engine capacity and technologies used. From this context, BMW is a marketing oriented company.…

    • 1036 Words
    • 5 Pages
    Good Essays
  • Good Essays

    BMW's Product life cycle.

    • 644 Words
    • 2 Pages

    BMW car has only two-stage of product life cycle, introduction and growth stages. The X5 series and the 3 series were introduced in 2000 and 2001, respectively. Based on BMW's product life cycle, these two series are both in the Growth stage. BMW introduced three versions for each model of the 3 series. The X5 also has three different versions that satisfied different consumers' preferences. BMW's website provides a great access for its potential customers in addition to the regular dealerships. From its website, customer can easily identify BMW's promotion strategy. It also shows the competitive difference, such as the luxury car, the safest car, and the most drivable car. For BMW 3 series, advertising campaign focuses on the concept of the luxury car under fair price. For BMW X5 series, advertising campaign focuses on the technology for overcoming bad climate and rough road situation and the joy of driving.…

    • 644 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    | "Audi is a manufacturer of exquisite cars – beautiful, sophisticated machines that embody technological perfection. Our success is built on our core values of creativity, commitment and enthusiasm, and keeping our customers’ desires at the heart of everything we do. We strive to lead the way through constant innovation"…

    • 1538 Words
    • 7 Pages
    Satisfactory Essays
  • Satisfactory Essays

    swor

    • 920 Words
    • 4 Pages

    This is the Bayerische Motoren Werke (BMW) AG SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.…

    • 920 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Bayerische Motoren Werke AG (BMW) is a German manufacturer of passenger cars, motorcycles and engines, as well as a provider of financial services. The company was founded in 1916 under the name of Bayerische Flugzeugwerke AG (BFW) with the purpose of manufacturing airplanes, but later changed its business focus towards car production. BMW’s stock is listed on the Frankfurt Stock Exchange and has been included in the German blue chip stock market index DAX since its first composition in 1988. Today, BMW counts 96,230 employees worldwide. While its revenues amounted to EUR 50.68 billion in 2009, its net income reached EUR 210 million. Appendices 1 and 2 provide further details about the company’s financial situation. BMW is one of the ten biggest car manufacturers on global scale. Its brands BMW, Mini and Rolls Royce are found among the strongest premium brands in the automotive industry. Car models range from small-sized cars up to high-end luxurious limousines. In 2009, BMW sold more than one million passenger cars worldwide. In total, 16 manufacturing plants have been established in Germany, Austria, United Kingdom, South Africa, USA and China. These are rounded up by assembling plants in Russia, Egypt, India, Thailand and Indonesia. Only 47% of automobile sales can be attributed to Europe, USA and Japan, demonstrating BMW’s worldwide strong presence.…

    • 4994 Words
    • 16 Pages
    Powerful Essays

Related Topics