Preview

Bmw's the History

Good Essays
Open Document
Open Document
1797 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bmw's the History
Bavarian Motor Works

By: Tyler Clark

Bavarian Motor Works or as most people know it (BMW) is one of the most prestigious automobile manufacturers in the world. But they didn’t get there reputation from most models, in fact it was the cars from the last two decades that BMW really got known for their automobiles. the history of the marque stretches back almost 90 years and contains numerous achievements that have established it as a benchmark. The origins of BMW trace back to 1913 when Karl Friedrich Rapp, a Bavarian who had been a well-known engineer in a German aircraft company. The company specialized in airplane engines however Rapp found that they were problematic and suffered from excessive vibration. Nearby, Gustav Otto, also an airplane specialist, set up his own shop, Gustav Flugmaschine Fabrik, building small aircraft. Because of the faulty engines, Rapp Motorenwerke secured a contract with Austro-Daimler, who was unable to meet its demands, to build V12 Aero engines under license. The company expanded too quickly, however, and by 1916 Rapp resigned from the company because of financial troubles. In his place Franz Josef Popp and Max Friz, two Austrians, took over the company. In March that same year, Rapp Motorenwerke merged with Gustav Flugmaschine Fabric to form Bayerische Flugzeugwerke. It was shortly afterwards renamed Bayerische Motoren Werke (Bavarian Motor Works), or BMW, forming the company we know today.

In 1917, BMW's first aircraft engine went into production, the 6 cylinder Type IIIa. In 1919, using an aircraft powered by its successor, the Type IV, Franz Zeno Diemer set an altitude record of 9,760 meters (32,013 ft). After the Treaty of Versailles was signed in the same year, prohibiting BMW from building aircraft engines, production switched to air brakes for railway cars. When BMW started once again to build aircraft engines in 1922, no fewer than 29 world records in aviation were set with them. The current BMW logo,

You May Also Find These Documents Helpful

  • Satisfactory Essays

    BMW case study

    • 679 Words
    • 2 Pages

    BMW is in the midst of implementing changes to increase its sales and improve its image in the US market. In this phase BMW should target achieving 100,000 units by the year 1996 in order to hold a competitive place in the US luxury car market. The main problem BMW is facing in the US market is poor customer satisfaction index which is negatively affecting the brand image. BMW should concentrate on improving customer satisfaction by way of investing into opening its own exclusive showrooms in key locations in the US which will serve as an example for other dealers to emulate. By investing in customer experience of buying and owning a BMW car from its dealers the company can achieve its target goal and entrench itself strongly into the US luxury car market.…

    • 679 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Vw History

    • 527 Words
    • 3 Pages

    Volkswagen was founded in 1938 by Ferdinand Porsche and Robert Lay. Under the idea that every person should be able to afford and drive a car, Hitler asked Ferdinand Porsche to redesign his previous models and make it affordable for the working class. Volkswagen means “town’s car” or “people’s car” and under this idea, in 1938 the “KdF-Wagen” was born. This model was the first Volkswagen Beetle.…

    • 527 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    BMW (Bavarian Motor Works) has always been a strong name associated with quality and performance in the automobile industry. From their humble beginnings as an aircraft engine manufacturer in 1916 during World War 1, they slowly shifted into manufacturing engines for motorcycles and then finally moved into full time automobile manufacturing. In 1992, BMW acquired a large stake in California based industrial design studio Designworks USA, which they fully acquired in 1995.…

    • 1596 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    BMW AG: Company Overview

    • 377 Words
    • 2 Pages

    BMW AG – a producer of cars , motorcycles and engines. It is a German-based company and one of the world`s most respected automakers, known for luxury cars and SUVs that offer amazing driving enjoyment. The headquarters of this company are established in Munich. There are more than 100 000 employees working for this company worldwide. It also owns Mini, is the parent company of Rolls-Royce Motors cars and produces motorcycles under Husqvarna brand. Moreover, it offers car repairing, launched car-sharing services under the name of Drivenow in 2011 and financial services to offer the best solution for each customer using leasing options, insurance packages etc. It made an important contribution to the success of BMW. With a portfolio of almost 4 million contracts with dealers and retail customers in the end of the year, the segment recorded growth of 12.6 %. Furthermore, BMW has multiple teams in motorsports – Formula One, Dakar Rally, touring car racing and motorcycle racing. BMW operates in more than 150 countries around the world. It operates in Asia, North America, South Africa, Egypt. The most profitable segment is Europe with revenue of over 20 million euro in 2011 and the second most profitable is Asia with almost 19 million euro.…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Analysis of Bmw

    • 8483 Words
    • 34 Pages

    The following report analyses the automobile operations of the BMW group in regard to its competitive position in the automobile market. BMW is a German premium car manufacturer comprising the three brands BMW, Mini and Rolls-Royce.…

    • 8483 Words
    • 34 Pages
    Powerful Essays
  • Good Essays

    Cars are among the most well-known German products on the world market. Germany began to intensively export cars in the 1950s. The slogan ‘Made in Germany’, initially used by the U.S. occupying forces as a sign to warn customers not to buy German products, became an international symbol for high quality, speed and technology. The Volkswagen Beetle was one of the first successful cars on the world market. Robust, compact and cheap, several million were produced. Aside from cars, such as the Volkswagen Beetle, which are produced in great numbers to meet mass demand, luxury limousines and sports cars also dominate the image of the German car industry.…

    • 2031 Words
    • 9 Pages
    Good Essays
  • Good Essays

    BMW Risk

    • 977 Words
    • 5 Pages

    After the end of World War I in 1918, BMW was forced to cease aircraft engine…

    • 977 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    BMW Case study

    • 363 Words
    • 2 Pages

    The Commerce Tavern restaurant business opened back in 1982 in Williamsburg historical Merchants Square area offering the finest colonial-cuisine food and ales. The restaurant location was a stop on the free bus route through Colonial Williamsburg and had enjoyed brusque business since its opening favored mostly by the locals- townspeople as well as faculty and students of the College of Williams and Mary. The tavern was featured in several gourmet magazines and had received three stars from a popular guidebook. The tavern offered a limited menu of well-prepared, authentic Colonial soups, vegetables of the season, a green salad, breads of the house and a choice of desert with a selection of coffees and teas. It is indicated in the case summary that all transaction between customers and the tavern are presently being done on cash only basis.…

    • 363 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Bmw Swot Analysis

    • 967 Words
    • 4 Pages

    BMW Company was established in 1913. The person who founded the company was Karl Rapp. Before he worked in a German aircraft company as a director. He started the business in a very small scale. The name was Rapp Motor Works. In 1917 he resigned, led by Austrian engineer Franz-Joseph Popp, who changed the name to Bavarian Motor Works. In the same year Max Frizz, the chief engineer designed the company 's first aircraft engine and when the treaty of Versailles prohibited German companies from producing aircraft engines in 1919.…

    • 967 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    operations management at bmw

    • 6210 Words
    • 25 Pages

    19. Problems faced by the BMW group and the gaps in the design of operation in this plant….18…

    • 6210 Words
    • 25 Pages
    Powerful Essays
  • Satisfactory Essays

    * Bmw was established as a business entity following a restructuring of the motorenwerke aircraft manufacturing firm in the year of 1917.…

    • 725 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Bmw vs Mercedes

    • 7214 Words
    • 29 Pages

    Automobile Industry History……........................................................3 History of Mercedes-Benz…………………………………………………………….….4-5 History of BMW………………………………………………..……………………….….…6-7 Mercedes-Benz…………………………………………………………………………….….7-8 - Vision - Mission - Goals - Strategy…

    • 7214 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Bmw Case Study

    • 672 Words
    • 3 Pages

    Wireless Solution helps Car Manufacturer’s Logistics Management reduce Inventory Levels and keep more Accurate Stock Records…

    • 672 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Daimler Ag

    • 4059 Words
    • 17 Pages

    Daimler AG was founded in 1896 by two German inventors Gottlieb Daimler and Carl Benz in Stuttgart, DE (Germany). Though originally two separate companies, Daimler Motoren Gesellschaft and Benz and Company, the companies merged to become Daimler-Benz AG in 1926. The companies began as engine and auto mobile manufacturers (motorized cars, trucks, and bicycles) most notably with its Mercedes-Benz automobile. Collectively they were the true inventors of the automobile, creating models in separate locations in 1886. Daimler-Benz AG produced developed the first truck for military use in the First World War. During the Second World War, Daimler-Benz AG produced new vehicles for war along with new, advanced aircraft engines. Their developments gave the Nazi Army an advantage in mobility and speed. Post-World War 2, Daimler-Benz AG suffered significant losses due to the Potsdam Agreement. The company was forced to start all over. It was given a chance in the 1950s when it developed the commercial-vehicle division. Daimler-Benz manufactured trucks that had new diesel engines and supported much of the shipping industry in Europe. The company became a major player in the global automotive industry from the 1960s onward. Its commercial vehicles were used all over the world and the prestige of its automobiles was known to all. Daimler-Benz now manufactured a wide range of vehicles and engines that would be used all over the world. The company would become the first to offer many innovations, between 1960 and 1990, such as anti-lock brake systems (ABS), airbags, belt pretensioners, and the crumple zone (where certain sections of vehicles are made to break in a certain way to protect the driver). In 1998,…

    • 4059 Words
    • 17 Pages
    Best Essays
  • Satisfactory Essays

    Bmw Introduction

    • 269 Words
    • 2 Pages

    in the BMW's future strategy, it strongly focus on expand of the potential market. For example, China and Russia. In terms of brand promotion, BMW Group, will seize the opportunity, and vigorously advise and expand public awareness network.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays

Related Topics