BMST5103 Assignment Sept 2014
SEPTEMBER SEMESTER 2014
BMST5103 – STRATEGIC MANAGEMENT
ASSIGNMENT
OBJECTIVE:
This assignment is designed to develop students’ ability to apply and evaluate global strategies.
INSTRUCTIONS:
1.
Read the questions carefully. Answer precisely to meet the requirements of the questions. 2.
Use sub-headers where necessary to highlight key themes or concepts.
3.
Your topic must be discussed in the context of Strategic Management.
4.
Merit will be given to richness of related content, clear and logical presentation, high level of critical analysis, insightful implications, balanced views, relevant crossreferencing of concepts, models or theories, and original and/or creative ideas, related examples, illustrations, computed tables, and diagrams.
QUESTIONS:
A world market has emerged from what was previously national markets, and the climate for international business today is more favourable than in the past. International strategies increase a company’s strategic competitiveness as it strives to compete in the global marketplace.
a.
Why would companies choose to venture out of their home country? Include the benefits and outcomes of international strategy for a company in your response.
[20 marks]
b.
Companies may select different modes of entry into the international markets. Discuss some challenges of the different modes of entry.
[30 marks]
1
c.
Select ONE public listed company, local or multinational. Identify the international corporate level strategy (multidomestic, global or transnational strategy) that the organisation has undertaken to grow its market (in products or services) as a strategic competitive advantage. Take into consideration that such a firm would operate in multiple industries in multiple countries or regions for which they operate multiple products. Refer to any journal articles or case studies to support the company’s strategy to go global. Identify possible risks that the company could be facing and how it can mitigate or minimize
BMST5103 – STRATEGIC MANAGEMENT
ASSIGNMENT
OBJECTIVE:
This assignment is designed to develop students’ ability to apply and evaluate global strategies.
INSTRUCTIONS:
1.
Read the questions carefully. Answer precisely to meet the requirements of the questions. 2.
Use sub-headers where necessary to highlight key themes or concepts.
3.
Your topic must be discussed in the context of Strategic Management.
4.
Merit will be given to richness of related content, clear and logical presentation, high level of critical analysis, insightful implications, balanced views, relevant crossreferencing of concepts, models or theories, and original and/or creative ideas, related examples, illustrations, computed tables, and diagrams.
QUESTIONS:
A world market has emerged from what was previously national markets, and the climate for international business today is more favourable than in the past. International strategies increase a company’s strategic competitiveness as it strives to compete in the global marketplace.
a.
Why would companies choose to venture out of their home country? Include the benefits and outcomes of international strategy for a company in your response.
[20 marks]
b.
Companies may select different modes of entry into the international markets. Discuss some challenges of the different modes of entry.
[30 marks]
1
c.
Select ONE public listed company, local or multinational. Identify the international corporate level strategy (multidomestic, global or transnational strategy) that the organisation has undertaken to grow its market (in products or services) as a strategic competitive advantage. Take into consideration that such a firm would operate in multiple industries in multiple countries or regions for which they operate multiple products. Refer to any journal articles or case studies to support the company’s strategy to go global. Identify possible risks that the company could be facing and how it can mitigate or minimize
References: should be latest (year 2005 onwards) Notes: Assignments should be submitted according to the due date. You are to submit a hardcopy to your facilitator. Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts. 2