Bmc - Chapter One
THE DOMINANCE OF BLOGS ON NEWSPAPER
READERSHIP IN TANZANIA
NJOZI, SCHOLASTICA CLETUS
BA MASS COMMUNICATION
TUMAINI UNIVERSITY MAKUMIRA
DAR ES SALAAM COLLEGE
OCTOBER, 2012
CHAPTER ONE
* Introduction
Human beings exchanged news long before they could write. They spread news by word of mouth on crossroads, at campfires or at markets. Messengers raced back from battlefields with reports on victories or defeats. Criers walked through villages announcing births, deaths, marriages and divorces. Stories of unlikely occurrences spread, in the words of one anthropological report, "like wildfire" through preliterate societies.
With the arrival of writing and literacy news reports gained added reliability and so was the need to put news in a more formal way thus the birth of newspapers. Newspapers has been regarded (apart from radio) for many years as the best means in circulating government, politics and social media to the citizen of the country.
Some twenty to thirty years ago, our media was dominated by only print news papers and radio. There were only two major radio stations and four major news papers both belonging to either the government or the ruling party two in English and the other two in Kiswahili. (The Daily news, Sunday times for the government, Uhuru and Mzalendo for ruling party). The choices to read were not about which ones to read (except for language choices) but rather what to read. Those who were fond of sports they read about sports first and those of politics had their own share likewise.
Towards the end of 1980, more news papers joined in and in different focuses and styles, some concentrating on politics, some sports, some business, some comedy or popularly known as “Udaku”. For the first time readers were given opportunity to choose based on categories and those of the same category the choice criteria was either the heading or the story they carry.
1.1 Background of the study 1.2.1 The internet
Internet services
READERSHIP IN TANZANIA
NJOZI, SCHOLASTICA CLETUS
BA MASS COMMUNICATION
TUMAINI UNIVERSITY MAKUMIRA
DAR ES SALAAM COLLEGE
OCTOBER, 2012
CHAPTER ONE
* Introduction
Human beings exchanged news long before they could write. They spread news by word of mouth on crossroads, at campfires or at markets. Messengers raced back from battlefields with reports on victories or defeats. Criers walked through villages announcing births, deaths, marriages and divorces. Stories of unlikely occurrences spread, in the words of one anthropological report, "like wildfire" through preliterate societies.
With the arrival of writing and literacy news reports gained added reliability and so was the need to put news in a more formal way thus the birth of newspapers. Newspapers has been regarded (apart from radio) for many years as the best means in circulating government, politics and social media to the citizen of the country.
Some twenty to thirty years ago, our media was dominated by only print news papers and radio. There were only two major radio stations and four major news papers both belonging to either the government or the ruling party two in English and the other two in Kiswahili. (The Daily news, Sunday times for the government, Uhuru and Mzalendo for ruling party). The choices to read were not about which ones to read (except for language choices) but rather what to read. Those who were fond of sports they read about sports first and those of politics had their own share likewise.
Towards the end of 1980, more news papers joined in and in different focuses and styles, some concentrating on politics, some sports, some business, some comedy or popularly known as “Udaku”. For the first time readers were given opportunity to choose based on categories and those of the same category the choice criteria was either the heading or the story they carry.
1.1 Background of the study 1.2.1 The internet
Internet services