BM0421

Topics: Analysis of variance, Statistics, Normal distribution, Statistical survey / Pages: 30 (3617 words) / Published: May 5th, 2015
BM0421
Business Research Analysis

Student Name: Qiumi Lv
Student Number: W14006495
Word Count: 3112

Contents

1. Part 1 (a)………………………………………………………………….........….…...2
2. Part 1 (b)…………………………………………………………………………..…....2
3. Part 1 (c)………………………………………………………………………………...3
1. The Research Method and Questionnaire………………………………..….....3
2. The design decisions……………………………………………………………...3
4. Part 2……………………………………………….……………………………….......5
1. (i)..………………………………………………………………………….….....….5
2. (ii).………………………………………………………………………….…….....10
3. (iii)…………………………………………….……………………………….…….13
4. (iv)…………………………………………….……………………………….….…15
5. (v)……………………………………………….…………………………....…..…18
References……………………………………………………………………….……..22
Appendices………………………………………………………………………..........23

Part 1 (a)
The Questionnaire shows in the Appendix

Part 1 (b)
There are two types of design a questionnaire, one is self completed including Internet and Intranet mediated questionnaire, postal questionnaire and Delivery and collection questionnaire, another is interviewer completed including telephone questionnaire and structured interview.
As the researcher concluded “Researchers in a variety of disciplines may find the Internet a fruitful area for conducting survey research”(Wright, K. B. 2005, p.00). Due to the cost of computer hardware and software continues to decrease, and the popularity of the Internet increases, more segments of society are using the Internet for communication and information (Nie, N. H., & Erbring, L., 2002). So, the way of this questionnaire is used by Internet and intranet mediated. Although there are some challenges, it would be benefited, such as the more access populations with a relatively short time, easily collection data and analysis and save cost by moving to an electronic medium from a paper format. Moreover, this questionnaire chose the web-based programs named SmartSurvey, which would have a widely using. However, the challenges of using this method maybe



References: Andrews, D., Nonnecke, B., & Preece, J. (2003). Electronic survey methodology: A case study in reaching hard-to-involve Internet users. International Journal of Human-Computer Interaction, 16(2), 185-210. Azar, B. (2000). A web of research. Monitor on Psychology, 31(4), 42. Retrieved from http://www.apa.org/monitor/apr00/web.aspx Handa, A McBurney,D., & White, T. (2013). Research Methods (9th ed.). Canada: Nelson Education, Ltd. Nie, N. H., & Erbring, L. (2002). Internet and Society: A Preliminary Report. It&Society, 1(1), 275-283. Retrieved from http://www.eesc.usp.br/nomads/tics_arq_urb/internet_society%20report.pdf O’Leary, Z

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