Blueprint of Airline Industry
DR. GAUR HARI SINGHANIA INSTITUTE
OF MANAGEMENT AND RESEARCH, KANPUR
An
Assignment
On
Batch – 15TH Batch
(Full Time)
(2009 – 2011)
III- Trimester
SUBMITTED TO: SUBMITTED BY:
Mr. Abhishek Srivastava Sneha Arora (1256) (Lecturer Retail & Marketing)
ACKNOWLEDGEMENT
I am indebted to the all powerful ALMIGHTY GOD for all the blessings he showered on me and for being with me throughout the study.
I would like to express my sincere thanks to my institute Dr. Gaur Hari Singhania Institute of Management and Research who provided me an opportunity to do this project.
I am deeply obliged to Mr. Abhishek Srivastava(Faculty Marketing) for her exemplary guidance, cooperation and support which enabled me to complete my project and without whose help this term paper would not have been success.
I also take this opportunity to express my deep gratitude to my loving parents and colleagues who are a constant source of motivation and for their never ending support and encouragement during this project.
The Airline Industry
The aviation industry in India has grown by leaps and bounds in recent years in terms of kilometres flown as well as customers serviced. The economy of a country is substantially determined by the quality of air transport. The airlines today have made themselves more popular among its customers by various marketing tactics like: * Reduced costs of air tickets for frequent flyers. * E-ticketing i.e. virtually eliminating the need for agents. * Selling tickets through online auctions, various freebies and accommodation offers provided at lower rates. * Improved and interactive staff. * Increase in aircraft capacity
These are a few of the many reasons for the increasing popularity of
OF MANAGEMENT AND RESEARCH, KANPUR
An
Assignment
On
Batch – 15TH Batch
(Full Time)
(2009 – 2011)
III- Trimester
SUBMITTED TO: SUBMITTED BY:
Mr. Abhishek Srivastava Sneha Arora (1256) (Lecturer Retail & Marketing)
ACKNOWLEDGEMENT
I am indebted to the all powerful ALMIGHTY GOD for all the blessings he showered on me and for being with me throughout the study.
I would like to express my sincere thanks to my institute Dr. Gaur Hari Singhania Institute of Management and Research who provided me an opportunity to do this project.
I am deeply obliged to Mr. Abhishek Srivastava(Faculty Marketing) for her exemplary guidance, cooperation and support which enabled me to complete my project and without whose help this term paper would not have been success.
I also take this opportunity to express my deep gratitude to my loving parents and colleagues who are a constant source of motivation and for their never ending support and encouragement during this project.
The Airline Industry
The aviation industry in India has grown by leaps and bounds in recent years in terms of kilometres flown as well as customers serviced. The economy of a country is substantially determined by the quality of air transport. The airlines today have made themselves more popular among its customers by various marketing tactics like: * Reduced costs of air tickets for frequent flyers. * E-ticketing i.e. virtually eliminating the need for agents. * Selling tickets through online auctions, various freebies and accommodation offers provided at lower rates. * Improved and interactive staff. * Increase in aircraft capacity
These are a few of the many reasons for the increasing popularity of