Blue Ocean Strategy Review
Blue Ocean Strategy
Book Review
By
Sah Rizal bin Salleh
The Authors wrote this book in such a unique way and tremendous, a direct challenge and oppose of the well-known “Red Ocean Strategy”. To make it clear and justifying my true insight about this book, I’ll explain a piece of Red before we go deep into the Blue Ocean. Red is basically one would say as a “Standard Operating Method” of people getting into each other, everyone is eager in their own way to succeed, getting the better half of the pie thus creating a blood bath in the process.
Blue, on the other hand, look for a niche and even smaller pie of the pie, which means you’d need great eyes to spot and make the differences. The best thing is, it out the simplest possibility of new entrant no matter how tempting their product and services are, luck didn’t even had the chance.
Most books might be view as “Think of an original idea, don’t copy what’s been done” but Blue Ocean Strategy would get you wrong on that assumption. Others might urge you to think, think, and continuously thinking, but Blue itself shapes you into rethinking. Radical rethinking on how the company being structured, ways they are run, and get better on relationship which most have failed to foresee for the past 20 years.
To think of it, what’s most valuable is that, you don’t have to Einstein to come out with an idea or what, just rethink of a better way. The Cirque du Soleil does not invent the circus, it just somehow reinvent it and turn it to life, an industry.
The beauty of Blue, it does not ignore on the obvious part that Red Ocean is there, a reality of success, but if you could get a head start, sail through calm water before the storm, others might find it real hard to catch up or even survive the harsh weather.
Getting on every detail, the cornerstone of the Blue Ocean Strategy, Value Innovation. Practically, it suggests an idea that, rather than concentrating on beating your opponent, be smart, prioritize on making
Book Review
By
Sah Rizal bin Salleh
The Authors wrote this book in such a unique way and tremendous, a direct challenge and oppose of the well-known “Red Ocean Strategy”. To make it clear and justifying my true insight about this book, I’ll explain a piece of Red before we go deep into the Blue Ocean. Red is basically one would say as a “Standard Operating Method” of people getting into each other, everyone is eager in their own way to succeed, getting the better half of the pie thus creating a blood bath in the process.
Blue, on the other hand, look for a niche and even smaller pie of the pie, which means you’d need great eyes to spot and make the differences. The best thing is, it out the simplest possibility of new entrant no matter how tempting their product and services are, luck didn’t even had the chance.
Most books might be view as “Think of an original idea, don’t copy what’s been done” but Blue Ocean Strategy would get you wrong on that assumption. Others might urge you to think, think, and continuously thinking, but Blue itself shapes you into rethinking. Radical rethinking on how the company being structured, ways they are run, and get better on relationship which most have failed to foresee for the past 20 years.
To think of it, what’s most valuable is that, you don’t have to Einstein to come out with an idea or what, just rethink of a better way. The Cirque du Soleil does not invent the circus, it just somehow reinvent it and turn it to life, an industry.
The beauty of Blue, it does not ignore on the obvious part that Red Ocean is there, a reality of success, but if you could get a head start, sail through calm water before the storm, others might find it real hard to catch up or even survive the harsh weather.
Getting on every detail, the cornerstone of the Blue Ocean Strategy, Value Innovation. Practically, it suggests an idea that, rather than concentrating on beating your opponent, be smart, prioritize on making