blue ocean strategy

Topics: Blue Ocean Strategy / Pages: 8 (1841 words) / Published: Feb 19th, 2014
BOOK REVIEW BLUE OCEAN STRATEGY: How to Create
Uncontested Market Space and make the Competition Irrelevant

W. Chan Kim and Renée Mauborgne, 2005. BLUE OCEAN STRATEGY : How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Publishing Corporation. ISBN 1-59139-619-0.

I find this book, Blue Ocean Strategy: How to Create Uncontested market Space and Make the Competition Irrelevant, is very informative. The only thing that I am not very fond of the book is that there’s too much repetition in the book until I got bored going through the 230 or so pages. W. Chan Kim and Renée Mauborgne focus and elaborate most of the content of the book with what they passionately believe as the best organizational strategy for companies to create growth and profits. Even though the book was first published in 2005, the contents are still relevant and can still be applied in the marketing world.

For the contents of this book, W. Chan Kim and Renée Mauborgne had researched more than fifteen (15) years, spanned from more than a hundred (100) years of data and reviewed a series of Harvard Business Review articles. The authors came up with the idea of “blue oceans” and “red oceans” in the marketing world. Their research reveals that when the market space is crowded and becomes very competitive, the potential for one to grow and make profit is very much reduced and this area is defined as the “red oceans”. “Blue oceans”, on the other hand, are created new market space where success is achieved through innovation, and defined by identifying new demands with significant opportunity for highly profitable growth. The companies that focus on ‘value innovation’, implement the blue ocean approach, and offer the customers with new reasons to purchase, are able to enjoy the increase in their sales.

W. Chan Kim and Renée Mauborgne agree that to find a blue ocean is not an easy task. But in this book, the authors explain how to

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