Blue Ocean Strategy
| HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | |
Date of Submission: 6th February 2013
| Declaration: Submitted in Partial Fulfilment of the Requirement of the Dissertation in the Master of Business Administration Programme (Full Time)
Table of Contents:
Letter of Approval
Declaration
Acknowledgements
Executive Summary
Introduction
Literature Review
Objective
Methodology
Theoretical Framework
Analysis
Conclusion
Appendix
Reference
Index:
Topics Page Number Letter of Approval 3 Declaration 4 Acknowledgements 5 Executive Summary 6 Introduction 8 Literature Review 10 Objective 15 Methodology 15 Theoretical Framework 15 Analysis 16 …………..Background 16 …………..Situation in 2004-05 16 …………..Assessing the current environment 16 …………..Major Players 17 …………..Visual Exploration (Beyond Red Ocean) 19 …………..TATA Nano: An innovation or fluke 24 …………..Go beyond the boundaries 25 …………..Sequence of BOS 26 …………..Sustainability and renewal of BOS 27 Conclusion 29 Appendix 32 Reference 33
MBA (Full-Time)–II (2010-12 Batch)
Dissertation Report Approval Form
Roll No. : ___________________________________
Student’s Name : ___________________________________
Faculty Guide : ___________________________________
Topic : ___________________________________
___________________________________
Signature of Student
Approval of the Faculty Guide
Declaration:
I, Srinjoy Guha Bakshi, declare that the work carried out by me is an original
Date of Submission: 6th February 2013
| Declaration: Submitted in Partial Fulfilment of the Requirement of the Dissertation in the Master of Business Administration Programme (Full Time)
Table of Contents:
Letter of Approval
Declaration
Acknowledgements
Executive Summary
Introduction
Literature Review
Objective
Methodology
Theoretical Framework
Analysis
Conclusion
Appendix
Reference
Index:
Topics Page Number Letter of Approval 3 Declaration 4 Acknowledgements 5 Executive Summary 6 Introduction 8 Literature Review 10 Objective 15 Methodology 15 Theoretical Framework 15 Analysis 16 …………..Background 16 …………..Situation in 2004-05 16 …………..Assessing the current environment 16 …………..Major Players 17 …………..Visual Exploration (Beyond Red Ocean) 19 …………..TATA Nano: An innovation or fluke 24 …………..Go beyond the boundaries 25 …………..Sequence of BOS 26 …………..Sustainability and renewal of BOS 27 Conclusion 29 Appendix 32 Reference 33
MBA (Full-Time)–II (2010-12 Batch)
Dissertation Report Approval Form
Roll No. : ___________________________________
Student’s Name : ___________________________________
Faculty Guide : ___________________________________
Topic : ___________________________________
___________________________________
Signature of Student
Approval of the Faculty Guide
Declaration:
I, Srinjoy Guha Bakshi, declare that the work carried out by me is an original
References: http://www.autofocusasia.com accessed on 12th January 2013, 17:00pm Chaisung Lim, Seokhee Han and Hiroshi Ito, Low cost disruptive innovation by an Indian automobile manufacturer (MMRC, University of Tokyo, October 2009)