Blue Nile and Szul: Online Jewelry Retail and Profits

Topics: Customer service, Customer, Income Pages: 3 (879 words) Published: May 7, 2013
Both of the two company are internet-base. Blue Nile is the largest online jewelry retailer, and it offer consumers high quality products at compelling values. Szul is one of the first online jewelers, and it brings fine jewelry to the public at exceptional prices.

Blue Nile
The homepage is organized in a very straightforward, clean, easy to understand layout. Across the top of the home page, you are provided with quick links to Engagement, Jewelry, and Gift Ideas. They also provide education links to let the customers learn knowledge about diamonds and other jewelry. Blue Nile is doing business over the world, so customers from different countries can select their location and languages to visit the website.

In the products page when I simply clicked diamond rings, and you can further refine your selection by type, metal, materials or price. When your mouse hovers over the item, the details will show right beside it, it’s very convenient for customers to get to know their products. To see more details, Blue Nile also provide a picture of a virtual hand to see how the ring looks like when you put it on. You also can share the ring via different kinds of social media, and next is customer reviews for the ring.

The homepage is also straightforward and easy to navigate. Szul also provide one day deal with a very attractive price to appeal customers. It’s time-limited and most are 85-90% off. Clearly, Szul has a very competitive price over its products in the jewelry market. See its diamond rings, you also can narrow your selection by types or price in Szul’s product page. A visible style selection, like fashion ring, three-stone ring are placed at the very top. Big deal products are provided in the products list to stimulate the consumer buying. Szul has big pictures to show details of the ring, and you can share the ring via facebook and twitter as well. Szul has reviews for its products, but the reviews are not written for a specific ring...
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