Blue Inc Case Analysis Paper
MEMORANDUM
TO: Mayra Reid, Vice President of Production, Blue Inc.
FROM: Market Analyst.
DATE: April 23, 2011
SUBJECT: Final Sales Forecasts and Predictions.
In response to Blues Inc. efforts to maintain a profitable business and maintain continues growth, the market analyst has evaluated the market and Blues Inc.’s financial information and made some decisions that will positively impact the forecasted sales of Blue Inc.
The decision made by the analyst on the first week was to increase the advertising budget to $169 million. This increase in the advertising budget will allow Blues Inc. to have a stronger marketing plan and to advertise Blues Inc. across the country. According to the reports the correlation coefficient of
TO: Mayra Reid, Vice President of Production, Blue Inc.
FROM: Market Analyst.
DATE: April 23, 2011
SUBJECT: Final Sales Forecasts and Predictions.
In response to Blues Inc. efforts to maintain a profitable business and maintain continues growth, the market analyst has evaluated the market and Blues Inc.’s financial information and made some decisions that will positively impact the forecasted sales of Blue Inc.
The decision made by the analyst on the first week was to increase the advertising budget to $169 million. This increase in the advertising budget will allow Blues Inc. to have a stronger marketing plan and to advertise Blues Inc. across the country. According to the reports the correlation coefficient of