Blu E-Cig Company Essay
Blu E-Cig Company
Good afternoon! My name is ____________________. For those who don’t know me, I am the Direct Marketing Manager for Blu E-Cig. I understand that there’s a lot to get done today so I’m going to try and get through this as fast as possible. I would please ask you to hold all questions until the end of the meeting. Thank you! (The speaker is smoking an e-cigarette while saying this)
In light of the continually decreasing trend in cigarette smoking, a lot of smokers are realizing it is in the interest of their health, wallet, or both for them to discontinue their habit. However it is not as easy as it may sound. A lot of people are addicted either to the nicotine, the actual physical habit of smoking, the social aspect that comes with it, or again maybe all of these things. According to the Center for Disease Control, 69% of smokers want to quit completely, and many of them are looking for alternatives. As mentioned earlier, there are many different reasons that a person might have for wanting to quit. It could be for the obvious health issues, with tobacco being the leading cause of preventable disease globally over the last several decades. Or it …show more content…
Njoy’s headquarters are located right outside of Scottsdale, Arizona. However, they do a remarkable job of marketing their product nationwide. This makes distribution their main strength on their SWOT analysis. Another strength they have is their prices. They have a less expensive starter kit, starting at $49.95. But of course, with strengths in a company also come weaknesses. They do have a less expensive starter kit, but have much more expensive cartridge prices. Also, they don’t have a variety of flavors to choose from, having only a selection of two, which includes traditional flavor and menthol. In addition, NJoy has very cheap packaging, a short battery life and no portable charging, turning off many
Good afternoon! My name is ____________________. For those who don’t know me, I am the Direct Marketing Manager for Blu E-Cig. I understand that there’s a lot to get done today so I’m going to try and get through this as fast as possible. I would please ask you to hold all questions until the end of the meeting. Thank you! (The speaker is smoking an e-cigarette while saying this)
In light of the continually decreasing trend in cigarette smoking, a lot of smokers are realizing it is in the interest of their health, wallet, or both for them to discontinue their habit. However it is not as easy as it may sound. A lot of people are addicted either to the nicotine, the actual physical habit of smoking, the social aspect that comes with it, or again maybe all of these things. According to the Center for Disease Control, 69% of smokers want to quit completely, and many of them are looking for alternatives. As mentioned earlier, there are many different reasons that a person might have for wanting to quit. It could be for the obvious health issues, with tobacco being the leading cause of preventable disease globally over the last several decades. Or it …show more content…
Njoy’s headquarters are located right outside of Scottsdale, Arizona. However, they do a remarkable job of marketing their product nationwide. This makes distribution their main strength on their SWOT analysis. Another strength they have is their prices. They have a less expensive starter kit, starting at $49.95. But of course, with strengths in a company also come weaknesses. They do have a less expensive starter kit, but have much more expensive cartridge prices. Also, they don’t have a variety of flavors to choose from, having only a selection of two, which includes traditional flavor and menthol. In addition, NJoy has very cheap packaging, a short battery life and no portable charging, turning off many