Hello, and welcome to Getting Started on Bloomberg. My name is Eric, and I'm here to assist you with the basic navigations of the Bloomberg Professional Service. Bloomberg, founded in 1981 by Michael Bloomberg, was originally created to provide transparency in the otherwise opaque bond market.
Over the years, we've become a powerful, and flexible financial and multi-media tool used by more than 300,000 market professionals globally. This video is intended to help you with the basic logic and navigation of the system.
But before we get started, I want to familiarize you with commonly used Bloomberg terminology. When we refer to any screen on Bloomberg, we usually call it a function. All yellow keys on the keyboard are generally referred to by the market sector they correspond to. For example, we call the F8 key, the equity key. And then lastly, the enter key is always referred to as a GO key, as all functions are usually named with the term go following them.
For example, if I wanted to pull up news stories, I would say let's load NGO, or press the green news key. This just means that I would type in N into the command line, followed by enter, or go to load the relevant information.
Now, let's continue with the session. There's thousands of unique analytics and billions of data points available to customers on our system. The questions is, how does Bloomberg organize the data. It's a menu-driven system that is best exemplified by the function MAIN GO, which is currently on our screen. Here you get a glimpse into how data is organized from market sectors to people, Bloomberg, agency, brokerage, other services, trading systems, and customer support.
We're going to focus our efforts today on market sectors, and customer support sections of the platform. But, if you do have any questions or concerns about any of the other Bloomberg offerings, please contact your Bloomberg representatives, which you can find by typing brep into the command line, followed by go.
Now, to truly understand navigation, we need to start with the keyboard, and although it is multi-colored, it is a normal functioning keyboard. When used in concert with Bloomberg Professional Service, it's a very, very powerful guide.
Now, the best analogy to use when thinking about the keyboard, is that of a stop light with red, yellow, and green keys. Now, the red keys, which are found on the upper right-hand and upper left-hand corner of your keyboard are the stop keys. For example, if you want to log in or log out of the system, you'd press the pause break, con default key found on the upper right-hand corner of your keyboard.
Likewise, if you wanted your analysis of a security with a clean state, you'd press the red key in the upper left-hand corner, this key, the cancel key. This key also has another function. That is to provide you of direct access to your account manager or product manager. For example, when I press the escape key, I do have the ability to click on my Bloomberg representatives, which will send a direct message, or I could call him at the number listed on this page.
You'll also see three ways to contact Bloomberg support. The first is a 24/7 help desk to answer any questions you may have. The second option is to request a call from our technical support team, and the third is to see the number for a global customer support lines available 24/7 with over 45 local phone numbers.
You'll also notice a series of yellow keys and green keys on the keyboard. The yellow keys are your market sector keys, and there's 12 of them in total. The F1 key is your log key, the F12 key is your portfolio key, and everything in between represents different asset classes.
So, let's say you're interested in finding treasuries on the Bloomberg, but you weren't sure where to begin. I suggest looking under the F2 government key. If I press government, followed by GO, it's going to load the...
Please join StudyMode to read the full document