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Blissfield Marketing Strategy

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Blissfield Marketing Strategy
Blissfields Marketing Strategy
Blissfields festival is an intimate, small-scale festival held for an audience of just 2,500, which is just under double of participants catered for the previous year, with an allowed attendance of just 1,200. Conducted at Vicarage farm just on the outskirts of Winchester the festival has a primary market demographic of 16-28 years, but also at the same time has a secondary demographic of attracting families. The festival offers an eclectic range in performers, mixing tribute acts to acoustic/rock to live DJ’s to highly hilarious comedy acts all held across a collection of 5 stages – main stage (open air), the bubble bus – a mix of open mic, DJ’s and local talent, tractor disco stage – holding a whole host of …show more content…
Also there is no way to ensure ticket sales for the event.
Once the research and analysis of the market has been accomplished plans and strategies need to be decided giving the organisation a clear idea of process that needs to be achieved, as well as a marketing mix (see source pages …show more content…
Word count: 2,634

Bibliography
Cashman, S. (2003) Thinking BIG! A guide to strategic marketing planning for arts organisations, Arts Marketing Association
Varey.R. (2003) Marketing Communication: Principles and Practice, Routeledge, Abingdon
Gurau. C. (2004) Marketing Strategies: A ContemporaryApproach Pearsons Education Limited
(2001) Angelica. E. Crafting Effective Mission and Vision Statements Amehurst H. Wilder foundation

Webography
Crafting Effective Mission and Vision Statements: Amazon.co.uk: Emil Angelica: Books www.amazon.co.uk Amazon.co.uk: mission and vision statments: Books www.amazon.co.uk Total Quality Management: Amazon.co.uk: Terry L. Richardson: Books www.amazon.co.uk http://skillsforlearning.leedsmet.ac.uk/Quote_Unquote.pdf skillsforlearning.leedsmet.ac.uk harvard referencing after quote - Google Search www.google.co.uk inting deal | Screen Printing & Embroidery | AdverTees UK www.advertees.co.uk Blissfields Festival Tickets and Dates - Buy Tickets for Blissfields Festival from seetickets.com www.seetickets. Blissfields Festival 2012
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