Blink Summary

BLINK- SUMMARY
The Blink thesis can be summarised thus: * Split-second decisions can be far more accurate than drawn-out, deliberate, “rational”, decisions. * However, split-second decisions can also be heavily flawed. * Interventions can be made to help people harness the power of split-second decisions.
EVIDENCE OF SPLIT-SECOND DECISIONS OVER DELIBERATE DECISIONS * Experiment subjects quickly started following the profitable strategy in a card game, but could not explain why until much later. * The running example in Blink is an art artifact which immediately made art experts suspicious, but had been deemed authentic by the deliberate legal tracking process. The Greek sculpture turned out to be a fake. * A singer’s talent stunned
Or they will place it somewhere surprising like a wardrobe, so he’ll have the full benefit of capturing his first impressions. * Concentrate on the factors that matter. A care salesman does plenty of quick decision-making, judging people’s emotions and willingness to buy. But he is very conscious about judging people by their looks, because, in his opinion, appearance has nothing to do with ability to purchase. Exercises can be performed to remove biases from snap judgments. * Remove biasing factors. Since it may be difficult or impossible to “learn away” biases, they can be removed from consciousness so they do not factor into the decision-making process. Many musical auditions now use screens to eliminate issues such as gender and race. Likewise, a hospital has been very successful in diagnosing heart conditions by focusing doctors only on particular elements of charts and away from demographics of the patient. * Retain factors if they matter. As a counterpoint to the previous guideline, blind tests led Coke to introduce the “New Coke” flavour, which bombed. Part of the problem was that branding and labels do affect people’s taste judgments, and the blind tests removed