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Just an advertisement, or something deeper? When one stares at a Smirnoff vodka ad, the purpose of the ad almost seems to obvious. One would think that the sole purpose of the ad would be to sell their alcohol, but well designed advertisements contain much more thought and meaning than meets the eye. A more specific example of this phenomenon is a Smirnoff vodka ad for their fairly new green apple flavored vodka. This particular ad conveys a hidden argument that Smirnoff green apple can offer something more to drinkers than just alcohol, and this is done through signs and emotional appeals. At first glance the ad shows a well dressed man and woman sitting on a park bench in what looks like a park or even a garden. The man on the bench seems to be sleeping while the woman who appears to be his date is kissing a cupid like man floating above the bench. Also in the picture, is an apple tree that shades the bench that the couple is sitting on. Coincidentally, the tree also happens to be growing shiny, neon green apples to represent the flavor of the beverage. The colors used in the ad range drastically, but there is a common theme in regards to color. All of the background and foreground colors are bright and some are even neon, such as the green apples on the tree and flowers littering the outskirts of the ad. In regards to text on the advertisement the bottom reads “Old Story New Twist” next to the Smirnoff logo and an apple. With all of the obvious elements pointed out, the overall message of the ad is still unclear, but that is the intention of the ad. To uncover the main intentions of the ad one must first recognize the more hidden references and arguments within the ad. The first of which is the hidden biblical reference that the scene is occurring in the Garden of Eden and alludes to the story of Adam and Eve. As supporting evidence to this the ad also contains the apples that represent the forbidden fruit that Adam and Eve eat from the biblical story.