Topics: Dietary supplements, Dietary supplement, Marketing Pages: 5 (882 words) Published: August 28, 2013
Blackmores Limited Presentation to Goldman Sachs Emerging Companies Conference 15 May 2013


Chris Last Chief Financial Officer Blackmores Limited

Our Proud Pioneer Heritage
• • • • Blackmores has been an industry leader in Australia for more than 80 years Maurice Blackmore (1906-1977) was a pioneer in the health-giving properties of herbs and minerals He was responsible for starting one of Australia's first health food stores in Brisbane Together with friends and colleagues he established the first naturopathic college and professional associations Since 1975 Maurice’s son Marcus has overseen the development of Blackmores and made it a world leader in the vitamins and dietary supplements industry

Blackmores Today
• • • FY12 Sales of $261m, 9 months FY13 $241m 11 years of record sales We operate in Australia, New Zealand, Thailand, Malaysia, Korea, Singapore, Hong Kong, Taiwan and China Launched 50 new products in 9 months FY13 We employ 800 staff, 500 in Australia and 300 in Asia. 25% are qualified health care practitioners We package more than 18 million bottles at our state of the art Campus facility every year Most trusted brand in Australia, Thailand and Malaysia We are passionate about natural health

• • • • •


Blackmores Strategy

Our Strategic Outcomes
1 2 3 4 5

Build the Blackmores Brand Develop our Core Product Portfolio Optimise and Grow our Channels Extend our Business & our Brand into New Segments and International markets Invest in and Develop our People

6 Build our Base of Operational Excellence

Australia: Strengthening the Blackmores Brand
• Blackmores holds a leadership position with 24% Market Share, 20% with Blackmores and 4% with BioCeuticals brand • Investment in advertising and channel promotions • Launched Blackmores Eco Krill, the only sustainably sourced krill oil which is certified by the Marine Stewardship Council • Drove digital presence for engagement: launched MyBlackmores & App, 310k members to Blackmores Online • Rolled out innovative new merchandising units into community pharmacies


Overview: Australian Vitamin and Dietary Supplements Market   Market size: Estimated at $1.3bn, at the retail level, growing at 9% p.a. Proportionally, Australians use Natural medicines at a very high rate, driven by a naturopathic culture and history

70% of Australians use VDS, with 50% as ‘light’ users Per Capita consumption ranks on par with the US at around $90 per person Market segmentation by type

Household spend on VDS ranks with other developed markets

Asia: A Strategic Area of Growth

• Asia represents 20% of Group sales and 26% of Group profit (FY12) • Sales growth of 20% in AUD (23% in constant currency) to $53 million • Strong growth in key markets: Thailand +26% and Malaysia +17% in local currency • Solid growth in smaller markets of 25% • New websites in Chinese, Korean & Thai with 65,000 Facebook fans in Asia • Increased investment to support business development (China and other new markets)


BioCeuticals: A New Platform for Growth
• •
In July 2012, Blackmores acquired 100% of BioCeuticals, the leading brand of practitioner-only supplements in Australia BioCeuticals develops and markets a range of nutritional supplements to integrative medicine practitioners, natural health professionals, pharmacists and health food stores primarily in Australia and New Zealand Purchase price was $39.2m and was fully debt funded from additional bank facilities BioCeuticals sales of $41m in FY12, and tracking + 8% in FY13 BioCeuticals EBITDA of $4.6m in FY12 Earnings accretive – NPAT of $1.0m in H1 F13 High retention of staff, customers and suppliers Growth strategy developed and implementation commenced

• • • • • •


A passion to deliver

FY 12 Group Sales Performance
• • • • • • 10th Year of Record Sales and Profit Group Sales up 11% to $261m Record profit year, $27.8m Earnings per share growth of...
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