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Blackberry Marketing Reasearch

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Blackberry Marketing Reasearch
Mohamed Kane
Project Part I

Blackberry
All around the world, the telecommunications industry has been one of fierce competition and great innovation. Many companies have expanded their line of services throughout the world and their scope of business surpasses expectations year in year out. One of the companies that have been in the mix of the telecommunications market is Blackberry, backed by RIM Inc. (Research in Motion Inc) Created and based in Waterloo, Ontario, Canada, this company has have success due to its innovative practices and the uniqueness of its products and services. Blackberry faces great competition and it has diminished performance in recent years. Still, Blackberry devices are used worldwide and have had a great impact in emerging markets as well as the usual success within the business sector. From Cellphone devices, to software and even tablets, blackberry enjoys a wide range of products and services appealing to many people around the world, as The RIM’s website states,
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999.The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. (Research in Motion Inc. 2012)
It is clear how the company portrays itself as innovators and has a decent range of products to compete in the industry which is one of the hardest to compete in. RIM Inc. also, “provides wireless hardware, software, and services worldwide.” (Hoovers) Even with its many strategies the company has faced a downward sloping in the financial perspective, even though their services are reaching new markets and they are still coming up with new devices and new updates. It


Cited: Hempel , Jesse. "CNN Money." CNN Money. (2009): n. page. Web. 31 Oct. 2012. <http://money.cnn.com/2009/08/12/technology/blackberry_research_in_motion.fortune/index.htm>. Hoovers. Research in Motion Limited. Austin, United States, Austin: Dun and Bradstreet, Inc, 2012. ProQuest Central. Web. 31 Oct. 2012. Research in Motion. "The products behind the Blackberry line." Research in Motion Inc.. N.p., d. Web. 31 Oct 2012. <http://www.rim.com/company/>. Saltzman, Marc. " BlackBerry’s App World: Can it ever catch up to Apple, Android?" Digital Trends. (2010): n. page. Web. 31 Oct.2012. <http://www.digitaltrends.com/mobile/blackberrys-app-world-can-it-ever-catch-up-to-apple-android/>.
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