BLACKBERRY
FACULTAD ESTUDIOS DE LA EMPRESA
ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES
INTEGRANTES: ANA CRISTINA ALVA HERNÁNDEZ SADITH SANCHEZ HARO
DOCENTE: DIEGO HERNAN SAGASTEGUI TORIBIO
CURSO: BUSINESS TRENDS
Trujillo, julio del 2013
BLACKBERRY
1. - ABOUT THE COMPANY
BlackBerry is a line of Smartphones developed by the Canadian company called “Research In Motion” (RIM). They integrate mobile email service and typical applications like: address book, calendar, task list, memo pad etc., as well as telephone capabilities on newer models.
It is primarily known for its QWERTY keyboard, and for its ability to send and receive e-mails from the same network, making it easier for businesses to communicate constantly with not restraints.
The first BlackBerry was released in 1995 in Canada. The best known BlackBerry was released in 2002, which supported push e-mail, mobile telephone, text messaging, Internet faxing, web browsing, and other wireless information services. Currently, the most widely sold is the Blackberry Bold 9700. BlackBerry devices are currently very popular in the commercial market in Latin America.
The strategy that Blackberry used was to incorporate to their phones a BlackBerry Messenger that is an instant messaging application exclusively for them. The BBM allows users to chat with their Blackberry contacts and also can create groups among family, friends, or colleagues to share files, photos, music, messages. Thanks to the connected applications, BBM users can share everything you have on your Smartphone. The BBM provides an opportunity to communicate instantly and can see clearly that the recipient of your message was received, read, and when they are answering. It works via a PIN code and can be customized with a profile picture, add a sentence, or even show the users music.
2 - REASONS WHY BLACKBERRY WAS SUCCESSFUL
The success of BlackBerry was for the
ADMINISTRACIÓN Y NEGOCIOS INTERNACIONALES
INTEGRANTES: ANA CRISTINA ALVA HERNÁNDEZ SADITH SANCHEZ HARO
DOCENTE: DIEGO HERNAN SAGASTEGUI TORIBIO
CURSO: BUSINESS TRENDS
Trujillo, julio del 2013
BLACKBERRY
1. - ABOUT THE COMPANY
BlackBerry is a line of Smartphones developed by the Canadian company called “Research In Motion” (RIM). They integrate mobile email service and typical applications like: address book, calendar, task list, memo pad etc., as well as telephone capabilities on newer models.
It is primarily known for its QWERTY keyboard, and for its ability to send and receive e-mails from the same network, making it easier for businesses to communicate constantly with not restraints.
The first BlackBerry was released in 1995 in Canada. The best known BlackBerry was released in 2002, which supported push e-mail, mobile telephone, text messaging, Internet faxing, web browsing, and other wireless information services. Currently, the most widely sold is the Blackberry Bold 9700. BlackBerry devices are currently very popular in the commercial market in Latin America.
The strategy that Blackberry used was to incorporate to their phones a BlackBerry Messenger that is an instant messaging application exclusively for them. The BBM allows users to chat with their Blackberry contacts and also can create groups among family, friends, or colleagues to share files, photos, music, messages. Thanks to the connected applications, BBM users can share everything you have on your Smartphone. The BBM provides an opportunity to communicate instantly and can see clearly that the recipient of your message was received, read, and when they are answering. It works via a PIN code and can be customized with a profile picture, add a sentence, or even show the users music.
2 - REASONS WHY BLACKBERRY WAS SUCCESSFUL
The success of BlackBerry was for the