Preview

Blackberry

Satisfactory Essays
Open Document
Open Document
379 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Blackberry
BLACKBERRY

The product that we have chosen Is Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM).
Target Markets:
Its target markets are Business professionals who opt for high security text messaging and E-mails.
Productivity of BlackBerry and why it has Targeted the business professionals:
During the early 2000s, Research in Motion's BlackBerrys were the most popular smartphones in the world; since then, though, RIM's market share in the industry has been eaten up by Apple's iPhone and Google's Android. Still, the BlackBerry remains a popular model amongst business professionals, as it offers not only a fast and powerful processor, but also BlackBerry's Enterprise Services. This corporate email system makes it easy and convenient for professionals on-the-go to connect to their respective corporate email accounts and is unduplicated by other major smartphone lines like the iPhone and Android.
Visualizers and risk taking streategy: Blackberry main strategy is how secure the customer data and E-mails with this agenda they mainly targeted the business proffiessionals which can be called as a Niche market .
With the development of new technology and O.s the Android smart phones and iphone devices which made the technology user friendly with millons of apps.
These Android mobiles and iphone has targeted each and every individual right from students who are interested in playing games but also the business professionals by integrating and synchronizing the E-MAILS UNDER ONE PLATFORM.

Research in Motion's future grows iffier each quarter as it signs on fewer new customers and has had to discount large numbers of BlackBerry smartphones and PlayBook tablets to clear inventory. The company revealed today that its revenue dropped 25 percent in the last fiscal quarter versus a year earlier, a decrease
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Mkt100 Textbook - Chapter 1
    • 15926 Words
    • 64 Pages

    Mkt100 Textbook - Chapter 1

    The BlackBerry is one of Canada's most successful and innovative products. It changed not only the way…

    • 15926 Words
    • 64 Pages
    Powerful Essays
    Read More
  • Best Essays

    Organization “in the News” Analysis Paper
    • 2834 Words
    • 12 Pages

    Organization “in the News” Analysis Paper

    Research in Motion, (RIM), is “a global leader in wireless innovation, (which) revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999” [ (Research In Motion, 2011) ]. While RIM has no publically available mission statement [ (missionstudy, 2009) ], we can deduct the following:…

    • 2834 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    Research in Motion - Rim
    • 1023 Words
    • 5 Pages

    Research in Motion - Rim

    Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. There are multiple examples of the challenges RIM faced to protect its Intellectual Property as well as how those challenges were handled. One such example is RIM vs Glenayre Technologies, Inc. This claim, a response to an earlier suit brought forth by Glenayre, insisted that Glenayre blatantly imitated BlackBerry technology and marketing. Later in 2001, Glenayre's initial 1999 patent suit against RIM was dismissed. In early 2002 RIM and Glenayre agreed to drop their remaining lawsuits and work together to develop a wireless e-mail device that would incorporate Glenayre's messaging software. During this same time, RIM also obtained a U.S. patent called the BlackBerry Single Mailbox Integration patent, which covered technology that gave users the ability to have a single e-mail address on both wireless and desktop systems (http://www.answers.com/topic/research-in-motion-ltd-usa). The patent applied to the system and method that RIM pioneered for redirecting information between a host computer system and a mobile communications device.…

    • 1023 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Buss1001 - Case Study 1
    • 613 Words
    • 3 Pages

    Buss1001 - Case Study 1

    BlackBerry has always been known for its phone’s functionality, especially for those in the business world. Blackberry’s functionality allows it to be easily accessed by anyone with any sort of mobile phone background. With such a simple design and operating system, BlackBerry cannot perform as well as other phones such as that of Apples which has a multitude of applications with numerous capabilities that serve many purposes. Although the BlackBerry lacks in functionality, it is this fact that allows BlackBerry’s simplistic design to outshine others because in the world of business, the phone’s functions are only kept at the minimal needs of calling, texting and e-mailing which the BlackBerry does with ease.…

    • 613 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Res 351 Week 1 Research Paper
    • 1801 Words
    • 8 Pages

    Res 351 Week 1 Research Paper

    On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.…

    • 1801 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Case study 1
    • 466 Words
    • 2 Pages

    Case study 1

    I believe that blackberry needs to take a longer view that will eventually help the developing nations in the Middle East and Asia increase the freedom their citizens have. Until than they should strongly cater to those entities that will benefit the most from high security, Corporations and Governments. At this time, the blackberry Phones are not very popular anywhere in the world and their market share of mobile devices is decreased to the point that they hold less than 1% of the market in the United States. However, our top government officials still use BlackBerry phones because of the strong encryption keys. (Based on my personal experience at work). Strategically Blackberry need to use the NSA debacle as a selling point along with other personal information leaks to push new BlackBerry products into the market.…

    • 466 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Rim: Case Study
    • 3231 Words
    • 13 Pages

    Rim: Case Study

    Research In Motion (RIM) is a Canadian multinational telecommunications company that designs, manufactures and sells cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011, RIM announced that their revenue was going to drop for the first time in eleven years. From June 2008 to June 2011, RIM's shareholders lost almost $70 billion (The Economic Times 2011). The following paper will analyze and compare different strategies and which factors have ultimately led to RIM’s recent financial decline.…

    • 3231 Words
    • 13 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Research in Motion: History of Rim Innovation
    • 569 Words
    • 3 Pages

    Research in Motion: History of Rim Innovation

    BlackBerry users are facing a new wave of disruptions to their smartphone service. Research in Motion (RIM) firm behind the gadgets that had users in Europe having problems with their service. It come after a hardware failure left millions of people unable to access email, surf the web or use BlackBerry messenger over three days in October last year. Last years problems were caused by failure of a dual redundant high capacity course switch designed to protect BlackBerry’s infrastructure. RIM’s shares fell to a nine-year low in June after Morgan Stanley downgraded the stock, saying the company’s challenges were piling up.…

    • 569 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Critical Analysis Paper
    • 785 Words
    • 3 Pages

    Critical Analysis Paper

    A particular reason of the sales declining is BlackBerry cannot satisfy enough to the market and product demand for customers. Sales declining imply to revenues declining. BlackBerry recognized most phone’s revenue is from the older models, which means the new phones are not much attract to customers. Ian Austen (2013) noted that BlackBerry could soon be leaving the business of making phones—leaving fewer options for a vocal minority still committed to phones with its once popular physical keyboard. (para. 1) BlackBerry usually produces the keyboard models, but with people’s pursuit on phone, most smartphone users prefer to use touch-screen models instead of the physical keyboards. Keyboard was one of a special characteristic of BlackBerry, eventually, that become an obstacle for its evolution.…

    • 785 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Research in Motion (Blackberry) Case
    • 1501 Words
    • 7 Pages

    Research in Motion (Blackberry) Case

    curity and essential business features. BlackBerry was the most reliable, secure and efficient communication device. By 2003, RIM was the innovation leader in the smartphone category, providing consumers with a no-frills way to surf and email. It was the perfect communication device, with its software and hardware made by RIM itself. By partnering with many global networks, BlackBerry made itself available to business customers everywhere. After its first mass marketing campaign in 2008, subscription skyrocketed, with the BlackBerry as the new “cool” gadget. BlackBerry has tried to keep up with the competition and add more consumers than business customers by giving their phones multimedia capabilities as well as adding models with touch screens and offering BB Messenger, but now it finds itself struggling to gain ground against Apple and Samsung.…

    • 1501 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Research In Motion: RIM
    • 1847 Words
    • 8 Pages

    Research In Motion: RIM

    If there 's any overarching cause for BlackBerry 's woes, it 's that the company neither anticipated nor responded quickly to the threats posed by Android and the iPhone. As it was revealed in an interview with former co-CEO Mike Lazaridis by The Globe and Mail, the 2007-era iPhone was a complete break from what the Waterloo firm knew. BlackBerry was focused on efficiency, keyboards and security; Apple devoted its attention to broadly appealing concepts like performance and ease of use. Even if BlackBerry 's criticism of the iPhone at the time was marketing bluster, as Lazaridis now suggests, it still reflects a company that wasn 't taking its competition as seriously as it should have. Despite having an initial edge in the corporate world, BlackBerry was facing an uphill battle when trying to court a wider audience that didn 't care about encrypted email or network bandwidth. The marketing strategy failed RIM as well, from early on, RIM concentrated on its sales and marketing efforts on corporate customers, not consumers. RIM failed to adapt, to new challenges and…

    • 1847 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The History of RIM
    • 1824 Words
    • 5 Pages

    The History of RIM

    The focus of this paper is about the history of BlackBerry, formerly known as Research in Motion (RIM). Research in Motion (RIM), was founded by Mike Lazaridis of the University of Waterloo and Douglas Fregin of Windsor University in 1984; both of these men were Canadian engineering students. The company was founded with a focus on technology, including point-of-sale terminals, wireless modems and pagers. This company expanded with the amalgamation of Jim Balsillie in 1992; and not long after that, rose to the top of the globalized market with the development and released of different models of BlackBerry device with e-mail and paging capabilities. Then, with success came the challenges that RIM faced to protect its intellectual property. In order to address RIM’s endeavor to protect its intellectual properties, on must first understand what an intellectual property is and its importance to those with creative and innovative minds (Moon, 2013).…

    • 1824 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Rim-Case-Study-1-
    • 1978 Words
    • 8 Pages

    Rim-Case-Study-1-

    The target market for the Storm is young professionals from ages 20 to 40. They are business-savvy and technologically-savvy people who require access to their information at their fingertips for their daily activities. Blackberry has recently found that there is potential in the younger market for students that have interest in the capabilities of the product. Although it is not their key focus, they are working to attain a higher market share with this demographic.…

    • 1978 Words
    • 8 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Iphone vs Blackberry
    • 328 Words
    • 2 Pages

    Iphone vs Blackberry

    Another area where BlackBerry wins is in mobile browsing. A new WebKit browser in the BlackBerry 6 operating system has already been tested and is shown to be faster than the browser included in the iPhone 4. The WebKit browser scored significantly better than iPhone or Android phones in an Acid3 test, which indicates a faster and better browsing experience.…

    • 328 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Iphone vs. Androind Compare and Contrast Essay
    • 775 Words
    • 4 Pages

    Iphone vs. Androind Compare and Contrast Essay

    Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone. Though many had failed in doing so, Google managed to keep up with the iPhone with their Android software. Soon enough, Google’s Android software became the dominant smart phone based software for smart phones not manufactured by Apple. Because of this, Android phones had become just as popular as iPhones. This paper will explore the similarities and differences between both Apple’s iPhone and Google’s Android.…

    • 775 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics