Praise be only to Allah s.w.t for His bounty and blessing showers upon us.
First and foremost, our special acknowledgement to Prof, Dr Hajah Noormala Dato' Amir Ishak, Dean, Faculty of Business Management, UNIVERSITI TEKNOLOGI MARA for her advice, interest (on the assignment of ), helpful discussion and suggesting useful references in doing this assignment. We would like to express our profound appreciation to all members of EMBA Group15A, UNIVERSITI TEKNOLOGI MARA and who have directly or indirectly assisted us in doing this assignment. Finally, we are indebted to our beloved family for their encouragement and patient.
ABSTRACT
The Black Eyed Peas are an American hip hop group that formed in East Los Angeles, California …show more content…
The group is composed of Will.i.am, Apl.de.ap, Taboo, and Fergie.
The success of this group of four hip-hop artists began in year 1989. When will.i.am and apl.de.ap started rapping and performing together after they signed to Ruthless Records, managed by Eazy–E. They first called their group as ‘Atban Klann’ with their third member, Dante Santiago. However, they never had the opportunity to release their first album entitled “Grass Roots” since Ruthless did not consider their debut to be hitting the charts.
Dante Santiago was then replaced by Taboo (real name Jaime Gomez) together with Kim Hill as their steady background singer. But in year 2000, Kim Hill living the band and was replaced by Stacey Ferguson who is also known as Fergie and became their new female vocalist and contributed a lot to their first breakthrough album “Elephunk” that was released in 2003. From this album came the group’s first major hit to the music industry with their anti-war anthem “Where is the Love?”, a song considered as a protest against the Iraq war. As this song hit the airwaves, it also provides the group’s biggest-selling single for that year. This hit single was then began hitting the charts with 4x platinum selling and become widely known across the world and initiates their first major concert …show more content…
Interscope Records released the band's debut album, Behind the Front, in the United States in June 1998. Although the album received a four-star review from Allmusic, it charted low on the Billboard 200 in the United States and on the French Albums Chart, at numbers 129 and 149 respectively. The band's second album, Bridging the Gap, was released in 2000 and peaked at number sixty-seven in the US and reached its highest position in New Zealand, at number