Biz Strategy Maybank

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1.0 A bank is a financial institution licensed by a government and its primary activities include borrowing and lending money (BAFIA 1989). Malaysia first domestic bank is Kwong Yik (Selangor) Banking Corporation (now Malayan Banking Berhad) established in 1913. Maybank is the largest bank in Malaysia, operating with 374 domestic branches, 90 international branches and employing over 10,000 people (Maybank Annual Report 2009)
The Malaysia retail banking industry is primary dominated by few competitors, including major player such as Maybank, Public Bank and CIMB that possess a market share of 75% and small chain of international commercial banking, Citibank, HSBC and Standard Chartered with a further 25% (Azmi & Associates 2008).
2.0 Maybank - VISION: To be a Regional Financial Services Leader -MISSION: Humanising Financial Services across Asia
2.1 SWOT ANALYSIS OF MAYBANK

STRENGTHS WEAKNESSES
-GOOD SERVICE -NOT LOYALTY PROGRAM
-LEADER IN THE INDUSTRY -LOANS HARD TO APPROVE
-GOOD ECOMMERCE PORTAL - HIGH INTEREST

OPPORTUNITIES THREATS
-MORE PROPERTIES ARE COMING UP -DEBT COLLECTING HASSLE
-MALAYSIANS LIFESTYLE CHANGES - OTHER FINANCIAL COMPANIES

3.0 The Porter’s five forces model is the skeleton for analyzing determinants of industry profitability (Porter 1985). Porter’s five forces model is used to identify the potential threats and opportunities confronting a bank (Maybank) that is entering or positioning into the banking industry. Hence, the model focuses on five meticulous forces which consist of competitive rivalry of the central focus that is surrounded by the threat of potential entrants and substitute, with bargaining power of buyers and suppliers as shown in Figure 1 (Porter 1980).
In Porter’s model, threats of new

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