Bisleri
Rahul P Kumar
MARKETING STRATEGY
It is a complete and an unbeatable plan designed specifically for attaining the marketing objective of a firm. The marketing objective indicates what the firm want to achieve. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital. Realizing the marketing objectives is the purpose of two generic categories.
1. Price based
2. Differentiation based
PRICE BASED MARKETING STRATEGY
A business that opts for the price route in its competitive battle will enjoy certain flexibilities in matter of its product and use prices as main competitive level. It will price its product to suit the varying competitive demands. It will be enjoying certain inherent cost advantages, which permits it to resort to a price based fight. The major forms where such cost advantage can occur are economies of scale. Benefits of early entry will assist in building a large market share over time. It provides freedom in the matter of pricing but after producing a particular product and getting stuck in the face of the competition; one cannot successfully opt for a price led strategy.
THE DIFFERENTIATION BASED STRATEGY
Marketing strategy based on differentiation works on the principle that any aspect of the offer and any activity of the firm can be made distinctive compared with the competing offers. Right from technology, plant location to post sale and service a company can perceptibly differentiate and add many buyer values. Companies usually choose those functions, which give them the greatest relative advantage.
Different firms adopts different strategy stances as their situational design differ-
Broadly strategy stances can be classified under three heads-
Offensive Strategy-
Offensive Strategy also known as confrontation strategy is a strategy of aggression. A firm that is not presently the leader usually employs it, but it aspires to be in
MARKETING STRATEGY
It is a complete and an unbeatable plan designed specifically for attaining the marketing objective of a firm. The marketing objective indicates what the firm want to achieve. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital. Realizing the marketing objectives is the purpose of two generic categories.
1. Price based
2. Differentiation based
PRICE BASED MARKETING STRATEGY
A business that opts for the price route in its competitive battle will enjoy certain flexibilities in matter of its product and use prices as main competitive level. It will price its product to suit the varying competitive demands. It will be enjoying certain inherent cost advantages, which permits it to resort to a price based fight. The major forms where such cost advantage can occur are economies of scale. Benefits of early entry will assist in building a large market share over time. It provides freedom in the matter of pricing but after producing a particular product and getting stuck in the face of the competition; one cannot successfully opt for a price led strategy.
THE DIFFERENTIATION BASED STRATEGY
Marketing strategy based on differentiation works on the principle that any aspect of the offer and any activity of the firm can be made distinctive compared with the competing offers. Right from technology, plant location to post sale and service a company can perceptibly differentiate and add many buyer values. Companies usually choose those functions, which give them the greatest relative advantage.
Different firms adopts different strategy stances as their situational design differ-
Broadly strategy stances can be classified under three heads-
Offensive Strategy-
Offensive Strategy also known as confrontation strategy is a strategy of aggression. A firm that is not presently the leader usually employs it, but it aspires to be in