Bis Assignment

Topics: ISO 14000 / Pages: 7 (1520 words) / Published: Mar 29th, 2012
Apple Mission Statement

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices."

Apple ends its press releases with a statement that resembles what a traditional mission statement is expected to be…

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htm

http://www.anendimarketplace.com/apple-computer-quality-policy/

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Business Summary
Apple and its wholly-owned subsidiaries designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a range of related software, services, peripherals, networking applications, and third-party digital content and applications. Co.'s products and services include iPhone®, iPad®, Mac®, iPod®, Apple TV®, a portfolio of software applications, the iOS and Mac OS® X operating systems, iCloud®, and a range of accessory, services and support. Co. also sells and delivers digital content and applications through the iTunes Store®, App Storesm, iBookstoresm, and Mac App Store.

http://0-www.mergentonline.com.wildpac.wne.edu/companydetail.php?compnumber=12161&pagetype=synopsis

11 Effective Strategies Apple Uses to Create Loyal Customers
Complete solutions, familiar formats and "the cool factor" keep customers coming back.
By Inside CRM Editors http://www.insidecrm.com/features/strategies-apple-loyal-customers/

When shoppers

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