BIS 375 Week 4 E-Commerce Strategic Matrix

Topics: Marketing, Business-to-business, Business-to-consumer Pages: 4 (437 words) Published: November 2, 2014

This document of BIS 375 Week 4 E-Commerce Strategic Matrix contains:

B2B versus B2C

Business - Management
Individual

E-Commerce Strategic Matrix

Resources: Electronic Reserve Readings, the Internet, or other resources

Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.

Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

Include at least three industry examples that support the findings in your analysis.

Consider the following elements:

Cost
Consumer exposure
Customer service
Differences in website structure
Access rights
Audience
Security

Cite at least three different sources in addition to the textbooks to support your analysis. 

If you are preparing for an exam, always eat a healthy breakfast. Grab fruit and yogurt to be eaten on the go if you must. If you are hungry, you will never be able to concentrate on the exam. Low energy and a growling tummy can really affect your test performance, so make sure to eat well for focus and energy.

This document of BIS 375 Week 4 E-Commerce Strategic Matrix contains:

B2B versus B2C

Business - Management
Individual

E-Commerce Strategic Matrix

Resources: Electronic Reserve Readings, the Internet, or other resources

Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.

Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

Include at least three industry examples that support the findings in your analysis.

Consider the following elements:

Cost
Consumer exposure
Customer service
Differences in website structure
Acces...

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