Birla Sunlife Project

Powerful Essays
Topics: Insurance
Brief summary

Introduction:
A general term ‘insurance’ is related to service sector. Insurance is concerned with the protection of economic value of assets. For example in case of a factory or a cow, the product generated by it is sold and income is generated. In this project the Birla Sun Life Insurance Company is undertaken which is one of the popular sector insurance sectors. The analysis of “Birla Sun Life Insurance” is taken from different sectors.
For creating strong relationship and for a success full business every insurance company required financial planner.

Objective of the study: * How to recruit agents for Birla Sun life insurance. * To introduce BSLI to those people who don’t have any knowledge about BSLI and its products and services. * To understand the process of recruitment and selection of agent in life insurance. * Why people are not willing to work as an agent in life insurance sector especially with private companies.

Need of the study:
The study is undertaken to know how many people are interested to work as life insurance agent in BSLI and their thinking about the Birla Sun Life Insurance Company or about private insurance company.

Conclusion:
In India, there is throat cut competition in the market of life insurance that brand service which adopt new strategies for sales. I concluding the whole story it can be said that people are much more aware about the aspects of life insurance and also have knowledge about the role and act of agent but mostly people unwilling to work as life insurance agent and mostly people prefer to work with LIC because it is a semi government corporation.

Table of Contents CHAPTER NO. | PARTICULARS | PAGE NO. | CHAPTER 1 | INDUSTRY PROFILE | 7-15 | CHAPTER 2 | COMPANY PROFILE | 16-30 | CHAPTER 3 | INTRODUCTION OF RECRUITMENT AND SELECTION PROCESS OF AGENT | 31-45 | CHAPTER 4 | RESEARCH METHODOLOGY | 46-48 | CHAPTER 5 |



Bibliography: www.irdaindia.org www.birla sun life.com www.wikipedia.org www.ibef.org

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