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Description of the Business
Kenlee Cereal & Company Limited (KCCL) was founded in 1987 as a privately ownedfamily business. The company is involved in the production and marketing of cereals. In1997 it took on a partner to provide more capital. It is also a limited liability business.This medium sized company employs 50 persons. It is financed by loans, personalsavings and investments through its partnership with its local business partner Erica’sCountry Styled Honey Roasted Peanuts.KCCL is located off the Sir Solomon Hochoy Highway close to the Presal fly-over. It plans to become the leading exporter of cereals in the Caribbean and thereaft ESTABLISHING A BUSINESS:MARKETINGKENLEE’S & COMPANYCEREAL LTD.
STUDENT NAME
: Kenlee Hadai
REGISTRATION NO
:
SUBJECT
: Principles of Business
SCHOOL
: Palo Seco Government
CENTRE NO
.:
DATE SUBMITTED:
CONTENTS
Introduction…………………………………………………….Pg.Description of Business………………………………………...Pg.Organization of the Marketing Department…………………….Pg.Market Research………………………………………………..Pg.Branding and Packaging………………………………………..Pg.KCCL’s Price Strategy………………………………………….PgPlace…………………………………………………………….Pg.Promotion Mix………………………………………………….Pg.Government Regulations………………………………………..Pg.Technology……………………………………………………...Pg.Consumer Complaints…………………………………………..Pg.Ethics……………………………………………………………Pg.Conclusion………………………………………………………Pg.
INTRODUCTION
This study seeks to investigate the marketing strategy of Kenlee’s & Company CerealLimited (KCCL). This successful cereal producer prides itself on having a quality productand a policy of putting customer satisfaction first.The importance of the marketing mix, market research, competitors, substitutes andcustomer satisfaction all impact on the strategy adopted by KCCL.The impact of branding and the various choices available to the marketing departmentwill be discussed and the Ethical responsibility KCCL owes to its customers will behighlighted.
Description of the Business
Kenlee Cereal & Company Limited (KCCL) was founded in 1987 as a privately ownedfamily business. The company is involved in the production and marketing of cereals. In1997 it took on a partner to provide more capital. It is also a limited liability business.This medium sized company employs 50 persons. It is financed by loans, personalsavings and investments through its partnership with its local business partner Erica’sCountry Styled Honey Roasted Peanuts.KCCL is located off the Sir Solomon Hochoy Highway close to the Presal fly-over. It plans to become the leading exporter of cereals in the Caribbean and thereaft ESTABLISHING A BUSINESS:MARKETINGKENLEE’S & COMPANYCEREAL LTD.
STUDENT NAME
: Kenlee Hadai
REGISTRATION NO
:
SUBJECT
: Principles of Business
SCHOOL
: Palo Seco Government
CENTRE NO
.:
DATE SUBMITTED:
CONTENTS
Introduction…………………………………………………….Pg.Description of Business………………………………………...Pg.Organization of the Marketing Department…………………….Pg.Market Research………………………………………………..Pg.Branding and Packaging………………………………………..Pg.KCCL’s Price Strategy………………………………………….PgPlace…………………………………………………………….Pg.Promotion Mix………………………………………………….Pg.Government Regulations………………………………………..Pg.Technology……………………………………………………...Pg.Consumer Complaints…………………………………………..Pg.Ethics……………………………………………………………Pg.Conclusion………………………………………………………Pg.
INTRODUCTION
This study seeks to investigate the marketing strategy of Kenlee’s & Company CerealLimited (KCCL). This successful cereal producer prides itself on having a quality productand a policy of putting customer satisfaction first.The importance of the marketing mix, market research, competitors, substitutes andcustomer satisfaction all impact on the strategy adopted by KCCL.The impact of branding and the various choices available to the marketing departmentwill be discussed and the Ethical responsibility KCCL owes to its customers will behighlighted.
Description of the Business