bingo marketing

Satisfactory Essays
ASSIGNMENT ON SNACKS
PRODUCT: BINGO!
I choose BINGO! because its marketing stratergy is very unique and also it comes in different attributes and flavors. Company provides different types of snacks to the market in a good price and all flavours are tasty.

HISTORY
Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks.
COMPETITORS
1. Kurkure
2. Lays
3. Uncle Chips
4. Haldiram
5. Parle products

FLAVOURS
1.Bingo! Yumitos - 'Take a Yumitos Break'

Premium salted
International cream &onion
Red chilli Bijli
Masala Remix
Juicy Tomato Ketchup
Fiery Red Tomato
Oye Pudina
2.Bingo! Mad Angles - "Har Angle se Mmmm..."
Mad Angles Tomato Mischief
Mad Angles Chilli Dhamakaa
Mad Angles Achaari Masti
Mad Angles Masti Chaat
Bingo! Tedhe Medhe - "Har Stick mein alag twist..."
Bingo Tedhe Medhe

Bingo! Tangles - "Khaoge to Khilaoge..."
Masala Tangle
Salted Tangle

MARKETING
The Bingo brand of chips was launched by ITC with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs.

The brand is associated with youth, fun and excitement. It fulfils the consumers need for variety and novelty in snacks. At present Bingo has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation.

Bingo comes in many price variants. It has packets of Rs 5, Rs 10, Rs 20 and Rs 25. This shows that Bingo offer different packet sizes. Bingo also started giving 20% extra on few of its packets.

Submitted To: Submitted By:
Dr ANSHUMAN JENA ABHISHEK GIRI PGDM 13005
HDF SCHOOL OF MANAGEMENT

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