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Szmigin I, Griffin C, Mistral W, Bengry-Howell A, Weale L, & Hackley C. (2008). Re-framing 'binge drinking' as calculated hedonism: empirical evidence from the UK. International Journal of Drug Policy. 19(5), 359-66. Overview:
The main aim of this study was to put forward a new meaning to the phrase “binge drinking” when connected to young consumers of alcohol in the UK. The study tries to show the difference between the definitions of binge drinking and calculated hedonism, which refers to a process of controlling alcohol consumption, which might be seen as excessive. The reason for this study was trying to define the meaning of “binge drinking” and to try and resolve the media created panic around the subject. The study used a non-experimental design, which involved using analysing empirical data obtained from focus group discussions and individual interviews, the study also analysed marketing campaigns. The participants were young people aged from 18 to 25, living in three areas of Britain. The interviews and focus groups talk was recorded and then the transcripts were interpreted using a translation of text approach (Hirschman & Holbrook, 1992), which interprets the transcript by looking at key phrases and the meaning of the words. The main finding of this study is that the phrase “calculated hedonism” better defines the behaviour of the participants, and how they control their pleasure when around alcohol. Critical review:
When looking at this report the author thoroughly explains the background information surrounding the subject matter, but the study does not explain thoroughly the gap in the pre-existing literature. The author clearly showed that the need for this study was due to the rise of alcohol consumption over the past 20 year, and also due to the media panic that was being created by the UK media, such as the Daily mail, and due the main undefined term “binge drinking” which is yet to find a solid meaning, but...
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