Bimbo Case Analyisis

Topics: United States, Marketing, Mexico Pages: 26 (7309 words) Published: May 6, 2013
MBA 625
Finals
Student ID: 9580980 Grupo Bimbo Abhishek Kumar 8/12/2011

Contents
Summary ....................................................................................................................................................... 2 Analysis ......................................................................................................................................................... 2 General Environment ................................................................................................................................ 2 Keys to Success ......................................................................................................................................... 4 Level of Competition ................................................................................................................................. 5 Strengths of major competitors ................................................................................................................ 7 Effectiveness of current strategy .............................................................................................................. 8 Competitive Advantage: ........................................................................................................................... 9 SWOT Analysis: ....................................................................................................................................... 10 Identifications ............................................................................................................................................. 11 Recommendations ...................................................................................................................................... 13 Implementation .......................................................................................................................................... 16 Financial Perspective .............................................................................................................................. 16 Customer Perspective ............................................................................................................................. 17 Operations .............................................................................................................................................. 18 Customers Management ........................................................................................................................ 20 Innovation ............................................................................................................................................... 22 Social Regulatory..................................................................................................................................... 24 Human Capital......................................................................................................................................... 24 IT ............................................................................................................................................................. 25 Structural Perspective ............................................................................................................................. 25 Change Resistance Plan .............................................................................................................................. 27 Competitor Reaction Plan ........................................................................................................................... 28 Timeline....................................................................................................................................................... 30 Appendix ..................................................................................................................................................... 33 Appendix Porter’s 5...
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