Big Billion Day Sale Case Study
WHAT IS THE BIG BILLION DAY SALE ?
The e-commerce giant Flipkart announced this sale on the 6th of October in the year 2014. It was supposed to be India's answer to America's 'Cyber Monday'. It was the day Indian e-tailing giant Flipkart unleashed its Big Billion Day sale, promising unthinkably deep discounts across a host of categories. It offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600 . To make the sale even more irresistible, customer were given the offer that they could even avail an extra 10 per cent discount by using a Citi bank or Standard Chartered credit card to shop.
The mega sale of Flipkart started at 8 am and within minutes most of …show more content…
Further there was backlash and it was not able to support customer queries in the adequate manner. The customer services were not provided adequately to the customers which further increased the level of dissatisfaction among the customers. Further there were no response to the queries of the customers by Flipkart on the Big Billion Day. Thus it can be analysed that the Big Billion Day sale resulted in various angry customers of Flipkart while some customers who were able to purchase at extremely low prices were very impressed and satisfied by the sale launched by Flipkart. CONSEQUENCES FACED BY FLIPKART
The various consequences faced by Flipkart as a result of the Big Billion Day sale of Flipkart are discussed as follows:
• The sale was an audacious even self-disruptive attempt by Flipkart to test the limits of online sales in a single day and it ended up selling a large number of items in a few seconds which ultimately lead to the crashing of the servers of Flipkart.
• Flipkart had to send an apology letter to all its registered customers for the inconvenience faced by them due to the various cancellations and other issues of the …show more content…
• It is seen that this sale had a negative impact on various customers as they were angry and dissatisfied with the experience of the sale and the customer services provided by Flipkart on the Big Billoin day.
• It is also found out that it was a fall of Flipkart and the owners of Flipkart had to apologise with the customers and deal with the various arguments that were raised against them.
SUGGESTIONS
• After doing the study it can be suggested that Flipkart should have managed its e-commerce website in a better way so that it would have not resulted in the crashing of the web servers.
• Flipkart should have introduced a better networking system and the management teams should have been trained in a better way in order that the price fluctuations could have been avoided.
• It should have maintained a better inventory if it was conducting such a large sale. This would have avoided the out of stock issues .
• Flipkart should have provided better customer services which would have helped it to manage the grievances of the
The e-commerce giant Flipkart announced this sale on the 6th of October in the year 2014. It was supposed to be India's answer to America's 'Cyber Monday'. It was the day Indian e-tailing giant Flipkart unleashed its Big Billion Day sale, promising unthinkably deep discounts across a host of categories. It offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600 . To make the sale even more irresistible, customer were given the offer that they could even avail an extra 10 per cent discount by using a Citi bank or Standard Chartered credit card to shop.
The mega sale of Flipkart started at 8 am and within minutes most of …show more content…
Further there was backlash and it was not able to support customer queries in the adequate manner. The customer services were not provided adequately to the customers which further increased the level of dissatisfaction among the customers. Further there were no response to the queries of the customers by Flipkart on the Big Billion Day. Thus it can be analysed that the Big Billion Day sale resulted in various angry customers of Flipkart while some customers who were able to purchase at extremely low prices were very impressed and satisfied by the sale launched by Flipkart. CONSEQUENCES FACED BY FLIPKART
The various consequences faced by Flipkart as a result of the Big Billion Day sale of Flipkart are discussed as follows:
• The sale was an audacious even self-disruptive attempt by Flipkart to test the limits of online sales in a single day and it ended up selling a large number of items in a few seconds which ultimately lead to the crashing of the servers of Flipkart.
• Flipkart had to send an apology letter to all its registered customers for the inconvenience faced by them due to the various cancellations and other issues of the …show more content…
• It is seen that this sale had a negative impact on various customers as they were angry and dissatisfied with the experience of the sale and the customer services provided by Flipkart on the Big Billoin day.
• It is also found out that it was a fall of Flipkart and the owners of Flipkart had to apologise with the customers and deal with the various arguments that were raised against them.
SUGGESTIONS
• After doing the study it can be suggested that Flipkart should have managed its e-commerce website in a better way so that it would have not resulted in the crashing of the web servers.
• Flipkart should have introduced a better networking system and the management teams should have been trained in a better way in order that the price fluctuations could have been avoided.
• It should have maintained a better inventory if it was conducting such a large sale. This would have avoided the out of stock issues .
• Flipkart should have provided better customer services which would have helped it to manage the grievances of the