Big bazaar is a hyper market chain owned by the Pantaloons Retail India Limited, with currently more than 50 outlets in metros, medium, and small cities. Big Bazaar combines the look and feel of Indian bazaars with aspect of modern retail like choice, convenience, and hygiene. It works on the same economy model like Wal Mart, and has had considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloons Retail India Limited. Big Bazaar is not just another hyper market, it caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers .At Big Bazaar, you will definitely get the best products at the best prices - That is what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience. Living up to its motto of
“ Isse sasta aur accha kahin nahi”
All products in Big Bazaar will be available at prices lower than the MRP, often up to 60% discount. In addition to this, various offers, discounts and promotions will be regularly held at the store. The consumer will experience a new level of standard in price, convenience and comfort, quality, quantity, and store service levels. BIG BAZAAR in its true hyper market model will offer all of the above for both leading brands and also for its private labels.
There are many types of retail format available in India like grocery store to mall. They have different types of market for the business. Among of all this format of retail big bazaar is the successful retail format in Indian retail industry. In past Indian customer only familiar with the nearby convince store but day to day innovation and customer awareness. Now in a day’s customer are more aware about shopping.
Kishor biyani create a bench mark in Indian retail industry by entering in Indian retail business. Big bazaar is one of them format of future group. Big bazaar deal with all kind of human being products starting from children to adult. Products are selling by the big bazaar like Grocery, plastic, electronics, apparels, footwear, food etc.
Mainly these sections are there in big bazaar:
* Food Bazaar:
Different departments Of Food Bazaar are as follow:
* Chill Station
* Golden Harvest
* Head To Toe
* Ready To Eat
* General Merchandise
In General Merchandise Department different departments are as follow: * Crockery
* Home leanon
In Apparels Department different departments are as follows: * Footwear
* Mans and ladies accessories
* Kid’s ware
* Men’s ware
* Ladies ware
* Imitation jewellery
The heart of the big bazaar is its ware house. Operation is start from the ware house. It is very important part of entire big bazaar process. “Is se sasta aur accha kahin nahi” punch line of the big bazaar suggest itself that good quality at lowest price products are sell by the big bazaar
There are 89 BIG BAZAAR are available in india. Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.
At Big Bazaar, you will definitely get the best products at the best prices - that’s what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more as mentioned above at...
Please join StudyMode to read the full document