BIG BAZAAR

Topics: Pricing, Marketing, Price Pages: 29 (734 words) Published: November 3, 2014
Big
Team

ANUDEEP GILL

1

What is Retailing
The term ³Retailing´
refers to any activity
that involves a sale
to
an
individual
customer.
Retailing
is
the
interface
between
the producer and
the
individual
consumer buying for
personal
consumption.
2

Size of Indian Retail
Size

2008

2010

Percentage
Change

Estimated size of retail in India (in
$bn)

353

416

18

Share of organized retail (%) in India

7

12

71

Size of organized retail in India (in
Rs)

78,300 Cr

2,30,000 Cr

194

Source: http://www.indiaretailing.com/india-retail-report.asp

3

Kuber
complex
Varanasi

4

About Big Bazaar

Hyper mart
Chain of development store in India

Out let

104 out lets
Located in India

Parent group

Future group

Owner

Kishore Biyani (CEO)

Founded

2001

Head quarter

Jogeswari , Mumbai

Industry

Retail

website

www.bigbazar.com

Tag line

Is se sasta aur achha kahin nahi.

5

Porter¶s five force model

6

Analysis
5 Forces

Analysis

Rivalry among the competitor

‡Reliance Retail, Aditya Birla Group , Vishal Retail¶s,
Bharti and Walmart, etc

Threat of entrants
‡ FDI policy not favorable for international players.
‡ Domestic conglomerates looking to start retail chains.
‡International players looking to foray India.
Bargaining power of supplier

‡The bargaining power of suppliers varies depending
upon the target segment.
‡The unorganised sector has a dominant position.
‡ There are few players who have a slight edge over
others on account of being established players and
enjoying brand distinction.

Bargaining power of buyers

‡ Consumers are price sensitive..
‡Availability of more choice.
‡Unorganized retail

Threat of substitutes

7

Customer Segmentation
 Big Bazaar targets higher and upper middle
class customers.
 The large and growing young working
population is a preferred customer segment.
 Big Bazaar specifically targets working
women and home makers who are the primary
decision makers.

8

Life cycle of Big Bazaar

S
A
L
E
S

9

Big Bazaar At BCG Matrix
M
A
R
K
E
T

H
I
G
H

G
R L
O O
W W
T
H

High

Low
Market Share
10

Marketing Mix
Process
Physical
Evidence

Product

7 µP¶
People

Price

Place

Promotion

11

1.Product Mix
APPARELS
‡Denims & T-Shirts
‡Fabric & Cut piece
‡Formal Wear
‡Casual Wear
‡Party Wear
‡Ethnic Wear
‡Accessories
‡Under Garments
‡Night Wear
‡Dress Materials
‡Sarees

FOOD
‡Staples
‡Ready to eat
‡Ready to cook
‡International Food
‡Spices
‡Imported Bazaar
‡Tea & Coffee

FARM PRODUCT
‡Fruits
‡Vegetables
‡Imported Fruits
‡Dairy Products

CHILL STATION
‡Soft Drinks
‡Packaged Juices
‡Milk Items
‡Frozen Foods
‡Ice Creams

HOME &
PERSONAL CARE
‡Shampoos
‡Detergents
‡Soaps
‡Liquid wash
‡Creams
‡Deodorants
‡Home cleaners
‡Utensils
‡Plastics
‡Crockery
‡Sundries

12

Product Mix Cont..
ELECTRONICS
BAZAAR
ͻ Television sets
ͻ Washing Machines
ͻ Refrigerator
ͻ Personal Care
ͻ mBazaar
ͻ Microwaves
ͻ Small Appliances
ͻ Laptops
ͻ Computer
Accessories
ͻ Kitchen Appliances

FASHION &
JEWELLERY
‡Footwear Bazaar
‡Beauty Care
‡Navara
‡Star Parivar
‡Meena Bindre

FURNITURE
BAZAAR
‡Living Room
‡Bed Room
‡Kitchen
‡Dinning Rooms
‡Kids Room
‡Been Bags
‡Paintings
‡Decorative Items

CHILD CARE &
TOYS
‡Kids Wear
‡Toy Bazaar
‡Stationary
‡Child Care

OTHER SERVICES
‡Mr. right
‡Bakery
‡Loot Mart
‡Tulsi
‡Future Money
‡Future Generally

13

2.Pricing
‡ Value pricing
‡ Promotional pricing
 Low interest financing
 Psychological discounting
 Special event pricing

‡ Differentiated Pricing
 Time pricing

‡ Bundling

14

Psychological pricing

15

Time pricing

Value Pricing

16

Bundling

17

3.Place
INDIA
 Number of out let104;
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