ELEMENTS OF FASHION BUSINESS MANAGEMENT
The purpose of this project is to understand, interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile, History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project, we compared our companies’ financial analysis to a competitor brand and did a comparative study for the better understanding of Big Bazaar’s financial working. We conducted a survey on Economic factors affecting demand of our chosen product that the company’s offering. With the help of the survey, we analyzed the consumers’ demand through which we got the conclusions.
Table of contents
Aim Of Study
HRM Policies and Procedures
THE COMPANY PROFILE
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. The group operates in over 71 cities and towns and 65 rural locations across India. It is listed on the Indian stock exchanges; The Company follows a multi format retail strategy that captures almost the entire consumption basket of the Indian consumers. In the lifestyle segment, the group used to operate Pantaloons, a fashion retail chain who’s majority was acquired by Aditya Birla Nuvo Ltd (ABNL), part of Kumar Mangalam Birla-led group, through a subsidiary ;and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar which is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of Indian retail. In 2008, Big bazaar opened its 100th store, marketing the fastest ever organic expansion of a hypermarket. The first set if Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The group’s specialty retail formats include, books and music chain, Depot, sportswear retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town and rural retail chain, Adhar, among others. It operates a popular shopping portal too. Future Capital Holdings, the group’s financial arm provides investment advisory to assets worth over $1billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indian-ness’. The groups’ corporate credo is “Rewrite Rules, Retain Values”. Companies Beliefs
Future Group was founded on a simple idea: Rewrite rules, retain values. This fundamental belief created a new kind of marketplace, forever transforming Indian retail. Today the companies core values continue to guide how they do business and improve the quality of life of the people they serve.
At Future Group they are committed to being a catalyst of positive change in the communities, societies and business sectors in which they operate. They envision India’s transformation into the legendary 'Sone Ki Chidiya' (golden bird), taking wings once again to reach greater heights. They take pride in their Indianness. Their belief in inclusiveness for long-term sustainable growth and economic...
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