Biblical Integration: The Telsa Motors Model X

Abstract

Biblical Integration

The product that is being brought to market is the Telsa Motors Model X. In this IMC, the hope is that Jesus Christ will be glorified in this plan. How can the Tesla Model X bring glory to Jesus Christ? One way that this is possible is through the Biblical stewardship of the earth through clean energy. In Genesis 1:26, God said, Let us make man in our image, after our likeness. And let them have dominion over the fish of the sea and over the birds of the heavens and over the livestock and over all the earth and over every creeping thing that creeps on the earth” (ESV).
God has made man the ruler of his earth. One way that mankind can make an effort to care for the earth is through clean energy and environmental
First, a perfect target market for the Model X is the environmentally conscious consumer. The Tesla Motors Model X has zero end user emissions. This makes the Tesla Motors Model X very appealing to the environmentally conscious automobile consumer. Secondly, the Model X appeals to the luxury car owner. The Model X comes with state of the art appointments and high-end accents. Tesla spares no expense when it comes to luxury, and this vehicle can be segmented with other high-end luxury crossover vehicles, such as Mercedes, Porsche, and Audi. Third, the Model X can be a target to families. The Model X has seating for seven adults as well as a full range cargo bay in the rear of the vehicle. The space that is taken up by a fuel tank, a transmission, a rear differential, a catalytic converter, is all added to cargo in the Model X. This makes the Model X a perfect candidate for a large family
The steps are as follows. First, there is problem recognition. This step is followed by informative search. Next, the consumer performs an alternative evaluation. This step is followed by the purchase decision, and the final stage in the process is the consumer’s post-purchase behavior. In the first step, the consumer is perceiving a need. In the instance of the Tesla Model X, the consumer must realize that there is a need for either a new vehicle, an electric vehicle, or a larger vehicle. Next, with these three needs, the consumer can do an internal and external search, which hopefully result in the decision to purchase a Tesla Motors Model X. The consumer can use external research in order to compare different vehicles that relate to his or her need. The consumer can use internal searches to use learned knowledge about the brand. This is an instance where brand awareness is so important in the consumer buying process. Next, an alternative evaluation can be performed. Consumer behavior (n.d.) stated that customers can asses the value in the product by suggesting criteria to use for the purchase, yielding brand names that meet that criteria, and developing consumer value perception. The purchase decision can yield three possibilities; from whom to buy, when to buy, and do not buy (Consumer behavior, n.d.). The final stated in the purchase decision is post purchase behavior and the perceived value of purchasing