Topics: Mass media, Stereotype, Media influence Pages: 4 (935 words) Published: July 12, 2014

CHYS 4P16 Research Seminar
Hollie Warren

bi-as [bahy-uhs]
1. a personal and often unreasoned judgment for or against one side in a dispute (

Bias can better be understood as on overarching term that encompasses various social constructs such as stereotyping, prejudice, racism, labels, inequality and so forth. Bugeja (2007) discusses the complex connections between bias, stereotypes, media influence, and globalization and maintains that in order to resist stereotypes we must acknowledge that biases exist and affect the lived experiences of peoples and groups world wide. An emphasis is placed on recognizing which biases are more harmful and working towards overcoming them through responsible and inclusive media venues.

An irony exists when examining the connection between bias and globalization. The irony is as follows:

1. Globalization is rapidly expanding our social communities and ways of interacting with the world

2. The abundance of technology and communication systems available have become overwhelming often leaving individuals working in narrower electronic spaces

3. Essentially, professionals have become so consumed with technology and virtual coverage that they are experiencing less and less of the real world which exists outside of their window

“Technology promised society a global village and delivered an indoor simulated one instead”

– Michael Bugeja (2007)

To understand bias we must examine its effects in all mediums, across all platforms, and in all facets of life. For the purpose of this research seminar we will examine and investigate bias within a) printed texts and b) television and news media.

Important Terms & Concepts:

Cultural Exclusion the prevention or condemnation of certain viewpoints, ideas, or practices in shared community

Cultural Inclusion the welcoming of diverse viewpoints, ideas, or practices in shared community...

References: Bias (n.d.) In Retrieved October 1, 2010, from
Bugeja, M. (2007). Bias. In Living ethics: Across media platforms (214-235).
Oxford University Press
Gorham, B. W. (2006). News media’s relationship with stereotyping: The
linguistic intergroup bias in response to crime news
Lee, M., Bichard, S., Irey, M., Walt, H., Carlson, A. (2009). Howard Journal of
Communications, 20(1), 95-110.
Moellar, S. (2006). “Regarding the pain of others”: Media, bias, and the
coverage of international disasters
Rajput, T. (2009). Questioning your collection. Knowledge Quest, 38(1), 63-70.
Zeece, P. (1997). Books for Children: Books, bias, and best practice: Early
Childhood Education Journal, 24(3), 173-177.
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